Everyone has a forte, and Travel Retail media
relations is ours! Whether you are a supplier looking to launch a new
brand/product, a retailer looking to expand your business into new areas, or an
operator seeking to raise your profile within the market place or offer
specialist services to the industry, Essential Communications can assist you in
achieving your goals.
Programmes
are designed to meet the strategic needs of the client
from
simple media plans to tactical relationship building and brand image development.
The
main thrust of any media campaign varies depending on the needs of the
individual client but the focus is on targeted news releases, feature
materials, and marketing support materials that can be used to get the right
message across to the right people.
We have worked with many companies that are new to travel retail, or which are putting a specific focus on this sector, with excellent results. With more than 30 years experience in the industry we can provide you with essential guidance on advice on "the do's and don'ts" of travel retail.