Alison brings to Essential Communications 25years of experience as a B2B retail industry journalist and PR specialist. During her career she has travelled the globe reporting from fashion’s frontline while being a retail analyst for trend forecasting services WGSN andThe Future Laboratory. She has written for titles including Viewpoint, Drapers and Retail Week.
More recently, her focus has been on GlobalTravel Retail with positions as Associate Editor at DFNI and Frontier, Intelligence Editor at Global Blue and PR & Marketing Consultant at specialist digital marketing agency Echolution. Here, she focused on travel retail market insights and traveller demographics to help travel retail brands market to traveller groups. She continues to write about phygital retail and omnichannel trends for freelance clients.
Chris has more than a decade's experience as a journalist across news, business, brands and leisure. He spent three years writing about duty free and travel retail with Frontier and DFNI as Business Editor, Brands Editor and Tobacco Editor, he also helped organise and presented the annual Frontier Awards in Cannes. Prior to that he worked for six years on newspapers with Trinity Mirror and Northcliffe as a reporter, editor and Leisure Editor.
Rebecca has over 25 years’ experience in travel retail, including roles as Executive Director – Editorial at The Moodie Davitt Report and Managing Editor at DFNI. Additionally, she has extensive experience as a copywriter, content creator and account manager at travel retail and domestic PR agencies, supporting leading global brands.She is a versatile writer and communicator with extensive experience within multimedia B2B and B2C publishing. Competencies include media releases, social media content, web and print copy, blogs, email campaigns, brochures, advertisements, direct mail, awards submissions and newsletters.