Social Media

With Social Media playing an ever more important role in the marketing strategy of a company, Essential Communications is available to help you develop your own social media strategy both B2B  and B2C.

We can assist you in the creation or maintenance of your Facebook, Twitter and LinkedIn pages. . We can link in with existing brand sites to help to promote your travel retail business or develop specific sites for brands that are exclusive to travel retail.  We have particular expertise with LinkedIn developing both personal profiles and company pages. Never has LinkedIn been more important as a B2B tool in developing GTR business.

"Two words spring to mind when thinking about the merits of Essential Communications: outstanding service. Nuwave has been a client for over 18 months now, and throughout that time it has been clear that the agency is the stand out performer in its field of travel retail PR. Not only is Nuwave Channel Partners infinitely now better known in the travel retail industry, but my personal profile has also soared.

Much of this has been through their superb advice on best practice for LinkedIn and especially through the owner Row Holland, who has tremendous connections in the TR media and the wider industry. All of this is topped off with a backroom team which has to be the best in the business on the writing front, which for me is one of the most important aspects of a great PR service. They really understand the messages we want to put out there as a business and have done great work on developing our 'voice'. Very highly recommended."


Hoj Parmar​, CEO & Founder, Nuwave Channel Partner