Events and Sponsorship

Whether you want to organize a Travel Retail press lunch in London; an on-stand cocktail at TFWA Asia Pacific Exhibition and Conference; organize the official opening of a new airport boutique; or wow your customers with an all-singing, all-dancing event in Cannes during October • Essential Events can help you all the way.

Our network of contacts particularly in the UK, France and Singapore enables us to negotiate the very best rates, find the right venue, source all the equipment, props and people required, and provide on-site assistance to ensure your special moment runs smoothly and successfully.

We understand that budgets may be limited so we will always seek to come up with sensible ideas and options that match your requirements and - importantly - within deadline. Inspired by your brand and image, we take a 360 degree approach, negotiating with local suppliers, handling all local administration, managing logistics and finances and ensuring the project is supervised from beginning to end. So why waste your own precious manpower when you can rely on us to do all the hard work for you!

If you are planning a Travel Retail event and need expert help, advice and assistance then please contact Events Manager Jayne Cooper. Jayne can be contacted here:

Sponsorship liaison
There are many sponsorship opportunities linked to Conferences, Music Events and Awards within Travel Retail. We can help you choose the most suitable for your business, advise on options available (from lanyards to goodie bags, cocktail bars  to ‘Platinum’ level) and negotiate the best deals available.

"Row really is at the top of her game. She is very well respected and has a fantastic in-depth knowledge of the travel retail industry. I have worked with Row and Essential Communications for over five years with the vast majority of clients they are looking after. Every single marketing strategy is specifically tailored for the clients needs and looked after with enthusiasm, individuality and passion. A pleasure to work with!"
Ben Webb, Business Development Manager, The Travel Retail Business