Welcome to The Lookout

February 22, 2022

As the world starts to open again, William Grant & Sons has developed a bespoke app platform designed to continue its support of the Global Travel Retail channel and the staff that drive this unique and special retail environment. William Grant & Sons welcomed its Brand Ambassadors to The Lookout app with the help of its partners at Quantum. “Global Travel Retail has always been an important channel for most drinks brands and, whilst the last few years have been difficult for everyone, there are few channels that have been as directly affected as the GTR space,” says Lindsay Hitzeroth, Head of Customer Marketing, GTR – William Grant & Sons. The app was launched as part of an integrated program devoted to the support of GTR staff and customers. “GTR has always been really important to us at William Grant & Sons. Not just for the obvious reasons, but equally for the fantastic family of Brand Ambassadors that we have worldwide,” explains Lindsay. “The lockdown was hard for everyone, but we made sure that we kept our global family close. We had a program of regular get-togethers and tastings as well as a few special treats to keep up morale, from live gigs to appearances from some of our master distillers and people at all levels of the company. “The Lookout app gives us the perfect platform to continue our commitment and support of GTR, helping our passionate team across the globe access the most up to date information and brand experiences so that they can, in turn, share our incredible world with their customers.” Adds Andy Chinnock, Client Services Director, Quantum: "The whole team is really proud of this project, and The Lookout App is an excellent example of best practice for the channel. From the outset, our goal was to re-imagine and redefine the luxury Scottish experience, providing a home for our GTR team and an engagement platform that motivates, inspires, and educates our Brand Ambassadors. “It’s great to see this digital experience come to life. The app captures the spirit of William Grant & Sons’ commitment to this exciting channel.”

Return to News