The new Hooks Series combines precision and perfection

May 11, 2021

Following the successful start of the collaboration between Porsche Design and Patrick Dempsey in January, the celebrated actor and passionate race car driver and the exclusive lifestyle brand have entered the next phase of the partnership. Both share a deep appreciation for minimalist design, as well as an inherent drive to consistently pursue their own ideas and visions in order to evolve and set new benchmarks. True to the motto "Ready to follow your vision," in the latest brand campaign Patrick Dempsey presents the timeless eyewear model P`8920 D from the new Porsche Design Hooks Series. The Hooks Series - every single detail makes for an exceptional design The P`8920 combines perfection and precision, as well as heritage and innova-tion. Inspired by the design of the P`8478, with the P`8920 Porsche Design reintro-duces the iconic "Hooks" as an unmistakable element that is ingrained in the brand’s history. A small detail, but with tremendous trendsetting influence. Thanks to these iconic lens fixings, the frames of the Hooks Series exude a masculine and technoid look. Whereas the P‘8920 reflects the classic aviator style, the P‘8919 transforms the design into the modern age with a squared aviator shape. The in-teraction of various dimensions complements the overall concept of the frame and adds a futuristic element. The use of precisely manufactured stainless steel and temple tips made from high-performance plastic RXP® guarantee maximum wear-ing comfort, flexibility, and lightness. The P`8920 D with a subtle gold hue for the frame combined with green tinted lenses emphasizes the elegant look of this new sunglasses model. The Hooks Series sunglasses are listed with China Duty Free Group, PAC Duty Free Beirut and Bahrain Duty Free. "We're seeing very good sell through of the range in all outlets where they are listed; the great look of these sunglasses and the Patrick Dempsey endorsement are really appealing to consumers," says Rodenstock Sales Manager, Rebecca Rauner.

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