Swedish Match to showcase newness and innovation for the tobacco category at the TFWA World Exhibition in Cannes

September 15, 2022

September 14, 2022. Swedish Match will be attending the TFWA World Exhibition in Cannes as an official delegate for the first time next month. The brand will take up residence in the Harbour Village, where it will introduce visitors to the latest innovations from its ZYN smokeless brand, which has made waves since debuting in the global travel retail market earlier this year. Swedish Match believes in a world without cigarettes and the ZYN brand is at the heart of this belief. These nicotine pouches represent an exciting opportunity for the travel retail tobacco sector and the brand entered the travel retail market late last year, following a successful performance in the domestic sector which saw it become a category leader in the US while remaining the strong position in the Nordics. Since beginning its travel retail expansion with ZYN, Swedish Match has continued to innovate with the recent release of ZYN Gold and a new size release of the ZYN Cool Mint 9mg which speak to the shifting requirements of travellers in the market today. Both these innovations will be on show at the TFWA World Exhibition as Swedish Match demonstrates its vision for both the travel retail tobacco sector and a world without cigarettes. Swedish Match Travel Retail Manager Johannes Varhelyi said: “We are delighted to be attending Cannes as an official exhibitor for the first time as we showcase our dedication to and support for this vibrant industry. “Travel retail is a unique market and a vital global showcase for our products and our smoke-free message and we look forward to sharing our innovations with stakeholders and partners in the Harbour Village.” Swedish Match can be found in the Harbour Village at the TFWA World Exhibition in Cannes.

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