Stuart McGuire joins Lovely Distribution Company as CEO to build global travel retail footprint

December 7, 2021

Highly experienced travel retail industry executive Stuart McGuire has joined the Lovely Distribution Company (LDC) as CE0 with a remit to manage and grow its branded fragrance business both domestically and within global travel retail. Founded in 2015 by beauty industry specialists Charles Rodney Mathers & Andre Frenkel, LDC fragrance brands include Sarah Jessica Parker – which it manufactures and distributes globally, along with Lionel Richie, Ignacio Figueras and Flawless by Gabrielle Union. Well known as the founder of Scorpio Worldwide Ltd, for many years a leading global supplier of goods to the global duty-free market until its buy-out by Gebr Heinemann in 2019, McGuire brings an incredible breadth of industry knowledge, contacts and long-established relationships to the LDC table. “I’m really delighted to be back in the thick of the travel retail industry, working with a company whose philosophy is very akin to the principles upon which I built Scorpio,” he says. “LDC is a boutique company where customer service is absolutely paramount – flexible, reactive, dynamic and totally client connected. “What attracted me to them was more than the brands they represent, it’s their market approach and open-minded strategy.” With brands appealing to all consumer profiles, from the luxury fragrance collection for world class polo player Ignacio (Nacho) Figueras, to fans of role model and fashion icon Sarah Jessica Parker (SJP Beauty), LDC is extremely well positioned to create bespoke concepts for GTR, offering competitive 6-8 month to market turnaround. “This is a company with real ambition and driven by a true passion for the beauty industry. I’m delighted to be helping to take them forward with that goal, not only developing GTR distribution for our existing brands but also looking for new brand partners to join our expanding portfolio. There is much already in the pipeline and plenty of news to reveal over the coming months.” Background Stuart McGuire founded Scorpio Distributors in 1995, building a niche business that became the largest private supplier in its field, manufacturing goods under licence, distributing leading brands and developing in house brands. In 2007, Gebr Heinemann purchased a majority stake in the business, expanding into luxury perfume and cosmetic sales and distribution and helping to create a company with annual direct sales of over £50 million. He remains a consultant with Gebr Heinemann until the end of 2021.

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