Stoli Group releases exclusive limited edition Elit™ Rye Vodka with Dubai Duty Free

December 19, 2021

Stoli Group has released an exclusive limited edition of its multi award-winning Elit™ Vodka brand with partner Dubai Duty Free at Dubai International Airport. Elit™ Rye Vodka celebrates and elevates the original vodka ingredient, rye. For over 300 years rye was the most important base for vodka, its characteristic flavours making the spirit famous around the globe. Elit™ Rye utilizes the signature filtration process of Elit™ Vodka, freeze filtered at -18C through a modern technology inspired by ancient methods for the consistent purity of Elit with the unique notes of Rye. Only 350 bottles of Elit™ Rye, priced at 270AED (US$75), are available through the retailer’s liquor and tobacco store in Concourse B/Terminal 3. A bespoke activation to promote the ultra-premium vodka expression is running throughout the month of November, highlighted in-store with an eye-catching branded liquor pillar. Elit™ Rye is also available via Dubai Duty Free’s ecommerce website in the online travel retail exclusives store, where customers can find products which cannot be found at any domestic shops in the world. Stoli Group Global Duty Free & Travel Retail Director Jean-Philippe Aucher said: “We’re proud to present this limited-edition exclusive expression of Elit™ Vodka with our esteemed retail partner Dubai Duty Free at Dubai International, one of the world’s most outstanding airports and a fine home for our brand. “Elit™ Rye is another example of Stoli Group’s commitment to releasing exclusives that create excitement among consumers in the travel retail channel. We are now in the tenth year of our close association with Dubai Duty Free and are delighted to produce this special edition especially for one of the world’s great travel retailers.” Ultra-premium vodka Elit™ is now a ten-time platinum award winner of Beverage Testing Institute’s (BTI) coveted accolade and has won the esteemed title of Best Vodka of the Year in 2021. Elit™ was also rated ‘Superlative 97/100’ for the tenth time by BTI, a score unbeaten by any other vodka. Recognized in 2006, 2007, 2009, 2010, 2014, 2017, 2018, 2019, 2020 and 2021, the Superlative Platinum Medal confirms Elit™ as one of the highest-rated vodkas.

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