Rodenstock unveils high-profile promotions in Hainan as it strengthens CDFG partnership

June 28, 2022

Rodenstock has furthered its partnership with China Duty Free Group (CDFG) with a pair of striking, high-profile promotions in the vibrant travel retail market of Hainan. The activations, located at the Sanya International Duty Free Shopping Mall and Haikou International Airport showcase the latest stylish and premium eyewear releases from Rodenstock and Porsche Design in locations which have been at the beating heart of the travel retail sector in recent years. Rodenstock has recognized the importance of the Asia Pacific market, and China in particular, for many years, and the company has worked alongside CDFG to create exciting and engaging offers for shoppers. During the pandemic, the two companies collaborated to make new models available to consumers over digital channels and now, as shoppers return to stores and the world begins to look towards the recovery of travel, Rodenstock is proud to present a new collaboration in physical spaces in two of the most vibrant markets in travel retail. Lucas Gestin, Director Global Retail & International Key Accounts Eyewear, Rodenstock said: “We are delighted to be continuing our partnership with China Duty Free Group with promotions in these high-profile locations. The sunglasses category has proved its importance to the travel retail market over and over in recent years and we are seeing this again as shoppers return around the world. “Our innovative designs are crafted from premium materials, which really set them apart for shoppers seeking true luxury and excitement, like those in Hainan. These high-profile promotions (HPPs) are a unique opportunity to provide more, both for our shoppers and for our esteemed partners.” The Sanya HPP focuses on the iconic Porsche Design brand and its brand ambassador Patrick Dempsey, who features on eye-catching artwork deployed as part of the promotion. The Porsche Design 50Y limited edition model P8928 is showcased for shoppers, with some models displayed on plinths in glass cases to create an elevated experience for customers. The promotion also features lenses specially selected by CDFG for the occasion and special travel box which is available for shoppers to purchase. Billy Liu, General Manager, Watch, Jewelry and Eyewear, CDFG, said: “The strong partnership between Rodenstock & CDFG has delivered attractive high-profile promotions (HPPs) in Sanya and Haikou. “The Porsche Design 50Y limited edition model P8928 with a nice travel box & interchangeable lens provides distinctive personalized shopping experience to the travellers. The beautiful HPPs help to strengthen the marketing message and provide unique shopping experience to our customers. We are looking forward for more interesting activations with Rodenstock.” At Haikou Airport, the promotion occupies a disruptive space, capturing the attention of shoppers as they pass through the store. The Porsche Design 50Y limited edition releases are presented in an accessible manner for customers who may have limited time in the airport environment. In-keeping with the demand for personalization, the interchangeable lens models P8478 and P8928 are at the forefront of this activation, alongside the brand’s ground-breaking Vision Drive technology.

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