Rodenstock ready to help inspire travel retail recovery at TFWA Asia Pacific Hainan Special Edition

June 29, 2021

As the travel retail industry turns its eyes towards Hainan once more for the TFWA Asia Pacific Hainan Special Edition, Rodenstock is ready to showcase the vital role which the sunglasses sector will play in the market’s recovery. Rodenstock has recognised the potential and importance of the Asian market for many years. Throughout the pandemic, the brand has continued to support long-term partners such as China Duty Free Group with new and innovative ways to engage shoppers throughout the past year. Rodenstock and CDFG have collaborated to bring the brand’s popular eyewear designs to customers through e-commerce and social networks such as WeChat, and the brand has continued to support partners with new releases and activations. Since shoppers have returned to stores, Rodenstock has continued to innovate with the release of new products such as its Spring/Summer 2021 Eyewear Collection. Rodenstock Sales Manager, Global Travel Retail, Rebecca Rauner says: “The last year has been incredibly challenging for everyone in travel retail and it is wonderful to see the signs of recovery appearing around the world. “The Asian market has been a bright spot for the last 12 months and we are proud to have worked alongside our esteemed partners to keep shoppers enthralled during the downturn. “But as our thoughts turn to the return of travellers, the sunglasses sector is set to play an increasingly important role. We know that sunglasses are considered an integral part of the travel experience and add to the excitement which shoppers will feel as they come back. With many consumers looking to spend their money more carefully and invest in luxury items, Rodenstock is perfectly placed to meet these customers’ demands. “We look forward to sharing the lessons of the last year and our plans for the future with friends and colleagues at the TFWA Asia Pacific Special Event.”

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