Rodenstock partners with China Duty Free Group for high profile promotion in Macau

June 7, 2022

Rodenstock has continued its long-standing and successful partnership with China Duty Free Group (CDFG) by unveiling a new high-profile activations at in the key market of Macau. The promotion, at the Macau Grand Lisboa Palace, features striking visuals across digital and physical installations both inside and outside the hotel, with Rodenstock’s Porsche Design brand perfectly complementing the luxury setting. It also marks the continuation of a long-standing collaboration between Rodenstock and China Duty Free Group, which saw the two companies work together throughout the pandemic to provide shopping and engagement opportunities for shoppers across digital channels. Now, with recovery in sight, Rodenstock is delighted to unveil the latest physical retail collaboration between the two companies. The Macau Grand Lisboa Place promotion features a giant digital screen outside the venue which highlights the campaign and the Porsche Design 50Y collection. Inside, a dedicated, branded space showcases the collection in a striking and premium manner, reflecting the cutting-edge design and materials used to create the models on show. To further enhance the offer, the Porsche Design 50Y collection is joined by the Porsche Design Hexagon model to create added choice for shoppers in-store. Lucas Gestin, Director Global Retail & International Key Accounts Eyewear, Rodenstock said: “It is our great pleasure to continue and enhance our partnership with China Duty Free Group with this exciting summer promotion in Macau. The Porsche Design brand speaks to consumers who enjoy luxury products, crafted from the very best materials, and that is perfect for the Macau Grand Lisboa Palace. “We have long recognised the importance of Asia Pacific, and China in particular, as a market and we believe that partnership is the best way to build recovery in this market. This promotion is a great example of putting those two together to create excellence for our industry and our customers.” The promotions are scheduled to run until the end of June.

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