Ritter Sport celebrates Colourful World of Chocolate activation: Meet Don Choco at Frankfurt Airport

August 17, 2022

Iconic German chocolate specialist Ritter Sport has chosen Frankfurt Airport for its latest month-long Colourful World of Chocolate activation that seeks to educate travellers while also celebrating its lovable sloth mascot Don Choco. Running through August, the #DiscoverRitterSport promotion has been designed to continue the brand’s sustainable campaign message, launched first at Zürich Airport in June. Run in partnership with Media Frankfurt/Frankfurt Airport, the campaign has a two-fold purpose: to build awareness of Ritter Sport’s 30-year sustainable brand ethos and to bring an interactive, experiential element to the way travellers discover the brand’s superior quality for its Travel Retail Exclusives range using digital elements that are both educational and entertaining. The promotion area in Frankfurt Airport Terminal 2/ Non-Schengen features the same eye-catching cocoa tree installation, plus the Colourful World of Chocolate infotainment tower and tells the brand’s recent carbon neutral certification journey story through touch-sensitive digital screens. Ritter Sport Marketing Manager Travel Retail Kerstin Krüger said: “At Frankfurt Airport we wanted to further amplify our Colourful World of Chocolate brand activation through the combination of digital advertising and interactive campaign space. This storytelling promotion has been a great way to showcase our sustainability journey and bring our cute sloth mascot Don Choco to life. He is both our brand ambassador and central character for the promotion; by replicating the activation’s visual imagery across digital billboards elsewhere in the airport, we can draw attention to the story behind our cocoa farms at El Cacao in Nicaragua. Like the Zürich activation, the colourful Ritter Sport branded unique chocolate sampling machine attracts consumers with the slogan ‘What's Your Flavour?’ and offers travellers the opportunity to sample and taste Ritter’s delicious chocolate using a touchless mechanic. By simply answering a few onscreen questions from Don Choco via their mobile device, the traveller receives their ‘personalised’ chocolate from the touchless vending mechanic. The promotion period at the airport is supplemented by additional communication – coloramas in high-visibility locations, driving customers to the promotion area.

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