Porsche Design unveils new Travel Retail Exclusive combining minimalistic design with market-leading functionality

January 11, 2023

Optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. That is the vision that founder Professor Ferdinand Alexander Porsche realized with the creation of the legendary Porsche 911. Today, that maxim is consistently followed by Porsche Design as the company creates frames which stand for the perfect harmony of purist design, functionality, perfection and precision. A new Travel Retail Exclusive - the P'8927T In homage to one of the most sold Porsche Design eyewear shapes, the luxury brand now presents the P'8927T, as an exclusive release for the travel retail sector. The slightly square sunglasses are a fresh interpretation of the iconic Squared Aviator Shape, with a somewhat flatter and wider form to create a perfect international fit. The soft double bridge embodies the perfect balance between a modern and classic design to create an effect which is striking despite the filigree stainless steel frame. The minimalist stainless-steel frame and the almost straight Base-2-lenses give the sunglasses a very modern oversize look and the sophisticated black matte shade creates a real statement-piece. Comfort is delivered thanks to the particularly lightweight temples, which are made of the high-performance material RXP®, which delivers an extremely precise and functional finish. Thanks to the innovative VISION DRIVE™ Lens Technology, the high-quality polarized lenses offer the best vision on wet and slippery surfaces by reducing reflections and glare, thus enabling an optimal driving experience even in difficult light conditions. This innovation speaks to a growing demand from shoppers for items which provide practical and health benefits, as well as timeless style. Rodenstock Director Global Retail Lucas Gestin said: “We are delighted to be bringing this fresh exclusive release to the travel retail market. A new take on one of Porsche Design’s most popular and classic models, the P'8927T meets the needs of customers who are seeking something truly standout and unique in the travel retail market, while also delivering the highest standards of design, style and materials.” The P'8927T is available exclusively in selected duty free shops from 1st of January 2023.

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