Porsche Design grabs attention with high-profile promotion at Beirut Duty Free

May 24, 2021

The exclusive Porsche Design lifestyle brand is showcasing its iconic eyewear collections with a high-profile promotion and 360° campaign at Beirut-Rafic Hariri International Airport with Beirut Duty Free. The stand-alone display demonstrates Porsche Design’s stylish and elegant designs in a space which instantly grabs the attention of any passing customers. At the forefront of the eye-catching campaign is Porsche Design’s Eyewear Ambassador, Hollywood star and motor sports enthusiast Patrick Dempsey. The sleek and stylishly lit shelf units highlight Porsche Design’s PAC assortment for travelling shoppers, as well as drawing attention to the brand’s January 2021 launch, including the P’8928 model which is an homage to the iconic original P’8478 model, created by Professor Ferdinand Alexander Porsche in 1978. The promotion runs for a period of one month starting in April. To build engagement with shoppers, the promotion is supported by an amazing 360° campaign, which engages shoppers across both the physical and digital realms. A social media campaign featuring Patrick Dempsey, brings to life the values of perfection and precision which both he and the brand share. Meanwhile, staff in the store are also engaged through a selling incentive which drives interaction with customers and increases engagement. Rodenstock Sales Manager, Global Travel Retail, Rebecca Rauner says: “This high-profile activation perfectly highlights why Porsche Design is a leader in stylish and eye-catching eyewear delivered with great precision and high level of innovation. We are delighted to bring the brand to life for shoppers at Beirut Duty Free.” “Along with our Eyewear Ambassador Patrick Dempsey we know that a fashionable pair of sunglasses can be the ultimate fashion accessory, and this is why the category will play such a key role in helping the travel retail sector to recover as travellers return.” To highlight Porsche Design’s future plans and latest innovations, the brand’s CEO, Dr Jan Becker recently joined Eyewear Ambassador Patrick Dempsey for a special a special digital press conference to give guests the chance to virtually experience the world of Porsche Design and to get directly in touch with the two hosts.

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