NESTLÉ reports massive interest in travel retail portfolio at Hainan Expo

May 24, 2021

In just four days from May 7-10, Nestlé International Travel Retail (NITR) introduced an incredible 20,000+ Chinese visitors to its portfolio of key travel retail brands at the China International Consumer Product Expo in Hainan. While Chinese consumers are familiar with Nestlé’s iconic KITKAT brand, this was the first time many had seen the exclusive travel retail portfolio or NITR’s other key brands SMARTIES and NESTLE SWISS. As well as being viewed on the Nestlé stand, they could also be seen within a separate ‘Switzerland’ area. where KITKAT could be sampled. This marks the first time that the NITR range has been exhibited at a duty free exhibition in Hainan. Visitors were highly attracted to the travel retail portfolio, which included new KITKAT® Senses Tablets in three flavours, NESTLÉ SWISS® 170g Indulgent Tablets in four flavours; and the SMARTIES® range of ‘learn through play’ products now in sustainable packaging. Says Nestlé GM, Stewart Dryburgh: “Nestlé presented a significant 29 new products into the Chinese market during the Expo, demonstrating its continued commitment to the local market. Encouragingly, the ITR area was a definite highlight with Nestlé China Chairman and CEO Rashid Qureshi frequently interviewed against the backdrop of our travel retail display and iconic KITKAT bus. “There’s no doubt that this opportunity to introduce the NITR range to Chinese consumers will have a clear benefit for us, especially as international travel begins to open up again. In the meantime, the favourable policies of Hainan will enable Nestlé to introduce more quality brands better known outside China, which in turn will raise awareness and appeal to Chinese travellers.”

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