LANSON SHARING THE LOVE OF THE CHAMPIONSHIPS, WIMBLEDON, FOR OVER 40 YEARS

June 30, 2021

Champagne Lanson has been closely associated with Wimbledon since 1977 and has thus become very much a part of the "Wimbledon experience". Champagne Lanson’s philosophy is reflected in their long- lasting and sincere partnership with The Championships, Wimbledon, which is underpinned by common values: a love of making people happy, coming together and sharing a true passion for sporting excellence. As the official Champagne of the world's most respected international tennis tournament, The Championships, Wimbledon, Lanson will once again be available exclusively in all the bars and hospitality marquees within the grounds of The All England Lawn Tennis & Croquet Club. “ELEGANCE AT THE HEART OF OUR PARTNERSHIP” To commemorate the occasion, Champagne Lanson have created a 360 campaign in the UK to ensure tennis fans both near and far can enjoy this year’s Championships. Once again Champagne Lanson reveals its latest iteration of their much-loved Wimbledon inspired bottle jackets. The 2021 design is modelled on the classic tennis polo shirt and will be available in two colours. A pink polo shirt will adorn Lanson Le Rosé and a navy-coloured shirt will be wrapped around Lanson’s signature Le Black Label Brut. Champagne Lanson is also set to launch a limited-edition Wimbledon inspired picnic hamper to be enjoyed throughout The Championships. Featuring a bottle of Lanson Le Black Label Brut, Champagne flutes and an array of luxury picnic food, the hamper is set to bring celebrations home for those unable to watch the excitement unfold in person. Champagne Lanson will also be holding a variety of activations in over 100 premium venues across the country, including key Lanson bars, restaurants and hotels accounts. Robert Rand, UK Managing Director, Champagne Lanson says: "We are extremely excited to be returning to SW19 for The Championships, Wimbledon for 2021. Although this year will be a little different, we know fans will be celebrating wherever they may be and Lanson is delighted to have created opportunities around the country to ensure people can join in and share the true joy of this iconic sporting occasion.“ “LANSON AND THE UNITED KINGDOM, A LONG STORY” Champagne Lanson was appointed the Official Supplier to the Royal Court of England 121 years ago. Since 1900, Maison Lanson has had its warrant renewed without interruption by every successive monarch since Queen Victoria.

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