Lanson brings two new Cuvées to Cannes

September 22, 2021

Champagne Lanson returns to Cannes this year with two new and exclusive cuvées, giving visitors to the exhibition their first opportunity to taste since launch. Le Black Réserve was created by Hervé Dantan, the house winemaker to offer a Lanson non-vintage Brut combining freshness, complexity and fullness in order to seduce wine and gastronomy connoisseurs. Aged for 5 years and containing a blend of 100 Crus and 70% Grand and Premier Crus, Le Black Réserve has an intense and mature fruity taste combined with an ample and refined texture, a citrus and chalky freshness mixed with density and vitality. Le Blanc de Blancs was also created by Hervé Dantan, to magnify the freshness of the Lanson style, combining it with the finesse of Chardonnay. Le Blanc de Blancs is aged for a minimum of 5 years with a blend of 15 Crus and 70% Grands and Premier Crus, it is revitalising and fresh on the palate, with noters of candied lemon, almond, nougat, honey, candied orange bark, and a touch of chalk. Le Black Réserve and Le Blanc de Blancs are both exclusive to Duty-Free, Wine retailers and On-premise. The high quality of these new cuvées has been recently recognised by the great marks given by Wine Enthusiast (96 points-Highest score of the Brut Non-vintage category and the Editor’s choice). Says Edouard de Boissieu, Head of Travel Retail “We’re delighted that TFWA World Exhibition is taking place this year as travel retail continues to be a key market for Lanson moving forward. “While the business has continued to be challenging, Champagne Lanson has experienced some excellent sales on domestic markets with strong sales in Oceania, the US and the UK, in some cases with results well ahead of the Champagne sector average. This we see as extremely encouraging for us as our repositioning has been clearly well perceived internationally, which is sure to have a knock-on effect in travel retail as business continues to improve.” Long term, de Boissieu remains enthusiastic about the opportunities in Australia and New Zealand where domestic sales have continued to outperform the category in 2021 following impressive sales growth in 2020 of +25% and +35% respectively. “With this positivity for the Lanson brand, we are returning to Cannes this year with a great deal of optimism and confidence,” he says. “Most of all, we’re looking forward to seeing our many customers, colleagues and friends for the first time and – naturally – to raising a glass of Champagne Lanson!”

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