Henkell Freixenet to showcase NPDs for travel retail, Henkell sees brand design refresh

May 9, 2023

Henkell Freixenet will introduce new product developments and GTR exclusives from several of its sparkling wine brands at this year’s TFWA Asia Pacific conference in Singapore. The sparkling wine market leader is targeting growth across the Asia region as its portfolio of GTR exclusive products increases. “2022 was an important year for the Henkell Freixenet portfolio of sparkling wine, wine and spirits brands to return to growth in the travel retail marketplace. 2023 offers even more opportunities for our iconic global brands to develop and target growth, especially in the Asia region where GTR is a key strategic focus. We will be showcasing new product innovations and travel retail exclusives from Henkell, Freixenet, Mionetto, Segura Viudas and Champagne Alfred Gratien in Singapore and we warmly welcome all to come by and be our guest,” says Sandra Janetzki, Senior Vice President at Henkell Freixenet Global Export. Global Travel Retail exclusive and premium products At the TFWA Asia Pacific conference 7-11 May, Henkell Freixenet will showcase a number of GTR exclusives as well new product innovations and branding updates for 2023: Henkell Henkell has had a brand design refresh and the newly updated logo features an embossed and high-shine Henkell lily on the label achieving a more contemporary look. The brand relaunch is accompanied by a 360-degree digital marketing campaign including social media, PR activities and POS promotions, events and an international roll out. Mionetto A brand new addition to the Italian spritz drinks market is Mionetto Aperitivo, a deliciously bittersweet herbal liqueur drink born from a special Italian recipe full of distinctive flavour, perfect for mixing with Mionetto’s classic Prosecco. Made from 100% natural flavours, Mionetto Aperitivo stands out for its harmonious blend of sweet red oranges and licorice, fresh acidity from citrus and the bitterness of select botanicals. A special Mionetto Spritz combo gift pack is available in GTR including the new Mionetto Aperitivo 500ml and one bottle of Mionetto Prosecco DOC Treviso. Exclusive for GTR partners, Mionetto Valdobbiadene Prosecco DOCG Brut will continue to be the focus for Henkell Frexeinet’s premium Prosecco offer and as the group’s latest product within the recently updated Luxury Collection. Mionetto will also showcase its internationally known Prestige Collection, with hero products Mionetto Prosecco DOC Treviso and Prosecco Prosecco Rosé DOC. Considered the premium line of the brand, the Luxury Collection blends together the Mionetto winemaking excellence and the prestigious tradition of Venetian glass artists, thus emphasizing Mionetto’s unmistakable DNA. Freixenet: The Freixenet brand offer goes from strength to strength and 2023 sees an even broader range available in GTR. While the Cordon Negro and Carta Nevada Cavas are iconic Freixenet products leading the brand and selling in 140 countries worldwide (now available as winter and summer editions), there are also new innovations; these include Freixenet Prosecco, Italian still wines as well as Spanish still wines. Further to its launch during Cannes last year, the latest premium positioned Freixenet Elyssia Cava is available with a redesigned bottle and more contemporary label. The Freixenet Elyssia range comprises Elyssia Gran Cuvee Brut and Elyssia Pinot Noir appealing to people with sophisticated tastes who want a luxurious Cava experience. Champagne Alfred Gratien The French Champagne founded in Epernay in 1864 is having a moment in the spotlight and is set to expand into GTR with new look branding on its labels. Since 2022, Champagne Alfred Gratien has been among the World’s Most Admired Champagne Brands, according to the annual Drinks International Magazine survey. Since January 2023 the bottles have featured a revised, lighter coat of arms and new lettering with a premium, contemporary look. In addition to the monogram in the coat of arms, Alfred Gratien’s signature has been added to the lower part of the label to underline the authenticity of the brand. The fine Champagne has a crisp and elegant taste, perfect for celebrating occasions. Segura Viudas, sustainable wine making During Singapore, Henkell Freixenet will once again champion Segura Viudas, a premium Cava brand with a very long tradition and a clear approach to sustainable wine making. Further to its design relaunch in 2021, 2022 was a successful year for the brand as it established itself in domestic markets, now the focus is on expansion into GTR and to amplify its organic wine brand positioning. NoLo category Henkell Freixenet has seen good demand for its 0.0 % sparkling wine products and has expanded its ranges accordingly, which are now available for its GTR customers. With a new Feel Free marketing campaign set to focus on aromas of tropical and citrus fruits, Freixenet has extended its offer to include Freixenet 0.0 % Still Wines in white, rosé and red expressions. These join Freixenet Alcohol-Free, Henkell Alcohol-Free and Henkell Alcohol-Free Rosé and Mionetto 0.0 %. Henkell Freixenet’s stand at the TFWA Asia Pacific conference is located at: 2-G13, Basement 2.

Return to News