CircleSquare makes key appointments in APAC to drive omnichannel integration

April 21, 2022

CircleSquare has made a key leadership appointment to drive its expansion in the APAC region. Cherifa Ben Slamia, currently General Manager of the agency’s Singapore office, has been appointed Managing Director APAC, effective April 1st 2022. Her new role includes the leadership of CircleSquare’s offices in Hong Kong, Singapore, Taiwan and Mainland China. She replaces Stéphane Zermatten, who will remain involved with the agency as a Non-Executive Director while pursuing other opportunities. Says Cherifa: “I’m very excited to take the lead of CircleSquare’s business in Asia, building on our retail design and integrated customer experience expertise to offer a truly end-to-end service at a time when travel retail is reinventing itself." Adds Stephane: “I cannot think of a better person than Cherifa to lead our APAC offices. Not only will she bring a whole new dynamism to the agency and our clients, but she is ideally placed to drive the integration of our offline and digital expertise." Additionally, CircleSquare has made a series of key senior management appointments: Matt Penrose has been promoted to Creative Director APAC. He will be the driving force behind the 20-people strong creative teams based in Hong Kong and Singapore, ensuring a seamless creative strategy and execution across all touchpoints of the agency’s innovative projects. Kelvin Mok has been appointed to Head of Production APAC. His role will encompass the implementation of cost efficiency and sustainability in the agency’s supply chain ahead of an imminent travel retail recovery. Judien Wang has been promoted to Head of Digital APAC. He will be overseeing the extension of the agency’s digital capabilities across the region, building on the past two years' China Travel Retail experience of delivering pre-trip to post-trip customer engagement and first-party data collection.

Return to News