CircleSquare appoints new Head of Digital to lead fast-evolving digital service

March 22, 2021

Experiential marketing, brand activations and consumer engagement specialist CircleSquare has appointed a new Head of Digital to spearhead its fast-evolving digital services portfolio. Judien Wang’s appointment is the latest strand in CircleSquare’s ambitious digital strategy, which last year saw it acquire a significant stake in Swiss data-driven digital marketing agency comtogether and the more recent creation of an in-house ‘content factory’. Wang’s most recent role was at Weber Shandwick in Hong Kong, where his responsibilities included digital strategy, technical consultancy and project management. Earlier roles included a spell as a digital producer at the Hong Kong office of Ogilvy & Mather and as an analyst for Nielsen, based in Guangzhou, China. Wang will be based in CircleSquare’s Hong Kong office and will offer wide-ranging digital expertise, applying it in business areas such as the company’s recently introduced Connected Shopper Platform (CSP). The CSP is a travel retail-focused digital tool which transforms a brand’s ability to reach consumers at all virtual and digital points of their shopper journey, gather data along the way and boosts travel retail’s ability to become a recruitment tool for local markets. CircleSquare managing partner Stephane Zermatten said: “We wanted to employ someone from outside the travel retail industry to bring a fresh perspective to our digital efforts and Judien’s experience fits the bill perfectly. “Everyone is talking about omnichannel at the moment, but few people truly understand the meaning of the word. It’s not about doing something in every channel, but about having every touchpoint working together to deliver a personalised and engaging story to consumers along their entire shopper journey. “Judien has really bought into our strategy on that front and will have an important role to play in making digital pay for our brand clients.”

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