Bitmore to present great new products and first class sustainability credentials in Cannes

September 13, 2022

Bitmore is heading to the TFWA World Exhibition in Cannes with refreshed and striking branding to emphasise its strong sustainability credentials and a major focus on four key environmentally-friendly products from its expanding range. The brand – whose products were previously mainly targeted at airline retail – is building strong momentum in a year when it broke through into airport ground stores for the first time. Bitmore products can now be found in Europe, Asia, Middle East and the USA with key travel retailers including World Duty Free and Mumbai Duty Free. Further additions to Bitmore’s airport retail footprint are coming soon, with Bitmore products to be stocked WHSmith’s InMotion in Dublin Airport Terminal 1 and across WHSmith Travel’s Tech Express stores in major UK train stations from September. The products on show at Bitmore’s stand in Cannes (Blue Village F23) include the Aural Pro, which are Apple MFI Certified earbuds made from recycled TPE, plastic and wheat straw materials. Other key consumer electronics products on display include the e-Cord PD (PD – Power Delivery – charging cables giving up to 50% faster charging than regular cables, made from recycled TPE and ABS plastic); and the e-Pro Power Boost (a 5000mah PD pocket size powerbank giving smartphones a full charge in around 40 mins, made from recycled ABS plastic). Finally, brand new product Fone Mate will also be on show. This is a cross-body universal phone holder weighing just 29g which is designed for easy user access to take images and videos. GRS certified, it is made from recycled silicone and comes with a nylon thread adjustable strap. These four products form part of Bitmore line-up of over 35 travel tech and gadget SKUs, with full details and samples of all available at the brand’s stand in Cannes. Also at the Bitmore stand will be a ‘prototype table’ where the brand will be showcasing potential new products, and seeking client feedback, ahead of creating some new SKUs for 2023/24. Bitmore has recently been bolstered by nominations for products in categories for the Frontier Awards (Bitmore ePro Wireless Powerbank and Bitmore-Pro Power Pad) and the TRBusiness 2022 Global Travel Retail Awards (Bitmore Aural Pro TWS and Bitmore e-Pro Power Qi 10K). The winners will be revealed at TFWA Cannes. Earlier this year, Bitmore was named as one of only two companies to achieve TR Sustainability Hero status during the TRBusiness Sustainability Week. Bitmore’s focus on the sustainability of its activities, including product development, is being developed in a variety of ways. These include eco-friendly materials used in products and packaging (such as recycled, upcycled and plant-based materials), targeting carbon neutrality for its product range in Q4 this year and the wider Bitmore business by Q2 in 2023. The sustainability focus is underpinned by the company’s pursuit of B Corp status (which is currently pending), and its wide support of environmental charities such as 1% For The Planet. Bitmore CEO Hoj Parmar said: “This is an exciting time for the business to be exhibiting in Cannes, with so much great progress being made by Bitmore across many fronts. We have a great pipeline of new products with first rate sustainability credentials and we can’t wait to share them face to face with visitors to the Cannes exhibition. “Our order book is already looking very healthy as we emerge from the strains placed on travel retail-focused companies like ours by COVID-19.” He added: “The involuntary period we had off due to COVID gave me a lot of time to reflect on what I want out of the company. We are obviously still a for-profit business, but this is not just about making money for me now. “We want to make a difference to the planet as well through our activities. It may sound a bit cliched, but that is just the way it is now. I do feel very strongly about it – I want to leave a positive legacy with Bitmore.”

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