Aurora commits to Cannes with Eco Nation range – and more to come

September 1, 2021

Plush specialist Aurora World has announced its commitment to attend the upcoming TFWA World Exhibition in Cannes (24-28 October) this year. The decision comes on the back of Aurora seeing promising recovery in its travel retail business, particularly in Europe where holiday traffic has begun to pick up with families accounting for a significant percentage of volume. The company can also report that it has enjoyed one of its best July sales performances ever, fuelled by high demand in domestic markets in the UK, Europe and the US. Says Aurora’s Head of Travel Retail Garry Stoner: “It has been an incredibly challenging 18 months and we are nowhere near back to 2019 levels as yet, but orders are now coming in from our travel retail partners and sell-through is encouraging. For us, it’s key to keep that momentum going and TFWA World Exhibition & Conference is an essential date in the diary for showcasing our new collections and discussing promotional concepts with customers.” Aurora’s Eco Nation range, and sustainability in general, will be a strong focus in Cannes with a major expansion of this concept planned for Q1 2022. Since its launch in Q1 this year, Eco Nation has been listed for more than 200 travel retail locations globally. Each piece is 100% sustainable, made from recycled and natural materials. While many recycled plush products can be rougher in texture, Aurora has spent time refining its production process to keep a smooth and gentle feeling to each product. Each Eco Nation plush product uses 8 recycled bottles, shredded into pellets that are melted into yarn which is then used to make plush. This combination of quality product and quality impact led Eco Nation to become a Toy of the Year 2021 finalist in the plush category. “We are very excited to be returning to Cannes this year with our Eco Nation range and invite all attending retailers to come and ‘feel’ for themselves the quality and softness of the latest collection. “We will also be announcing some exciting new brand partnerships, and I personally am looking forward to finally reconnecting with the trade in-person as we start to rebuild our business,” says Garry Stoner, Aurora’s Head of Travel Retail. “

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