May 11, 2021

Accolade Wines has appointed Jeff Bond as its new Senior Regional Manager - EMEA, Global Travel Retail. Jeff joins Accolade from British American Tobacco, where he spent 8 years, most recently working as Global Customer Group Manager GTR. Previously he spent more than 10 years at Diageo. Jeff brings a wealth of experience in both domestic markets and Global Travel Retail. Martin MacKinnon, Accolade’s General Manager Global Travel Retail & Regional Sales Director EMEA, commented: “I’m very excited to have Jeff’s experience and talent leading our GTR agenda in EMEA. He has a proven record of success in growing brands and customer management.” “I am delighted to be joining Accolade Wines to help realise its aspiration to double the wine category by 2025,” adds Jeff. “Whilst we are currently in extremely challenging times, we are not only supporting our valued customers but also planning for the future. We see huge potential in travel retail and believe quality, globally recognised wine brands can play an important role in the resurrection of the sector. “We have an outstanding portfolio that consumers recognise, from mainstream brands such as Hardy’s and Echo Falls, two of the world’s top ten wine brands, to our premium brands portfolio including Grant Burge, St. Hallett, Petaluma, House of Arras, and much more. “I am extremely positive that GTR will thrive again and Accolade Wines will be there to support its customers and give consumers fantastic wines to enjoy.”

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