All about Essential Communications

Essential Communications is an integrated public relations and marketing agency that works closely with its clients to achieve their individual goals. We focus on the travel retail/duty free industry - it's a business we know inside out – and we’re regularly recommended by our clients and media alike.

Based in the UK, we provide a range of media and marketing services to an exciting portfolio of clients, ranging from family businesses to multinational corporations.

We strive to raise the profile of the companies we represent in the international travel retail media, to promote and build their brands, publicise their product developments, and in so doing assist them to maximise favourable exposure and, ultimately, increase sales.

Our experienced team brings together expertise in marketing, press relations, journalism and events management, enabling us to offer a wide-ranging portfolio of services and consultancy – all at prices which won’t break the bank. 

In May 2023, Essential Communications became part of the international Bluedog Group, a series of robust specialist agencies operating an intergrated approach for many prestigious global brands.
They are:
Kounter - delivering retail and travel retail airport campaigns worldwide.
doplr - long established live events brand ensuring perfect operation of conferences, awards ceremonies, fashion shows and live brand experience pop ups.
Hex - compliments all agencies with a broad range of digital services.


Essential Communications clients cover a variety of product sectors within the travel retail industry including fashion and accessories, wines and spirits, confectionery and fine food, tobacco goods, jewellery and beauty products, gifts and toys.

Many of these clients have public relations departments or contract agencies which handle general PR for the company but which overlook the niche global travel retail area. This is where we come in!

Travel Retail and Beyond

While travel retail/duty free is our core business, we are increasingly being asked to widen our scope to include general category trade PR and consumer PR - including digital marketing and social media. This is a growing part of our business and one which we embrace whole-heartedly. So if your remit is wider than Travel Retail…no problem! 

"Rowena and her team continue to be an essential resource for DFNI in keeping up with the latest developments from Essential Communications’ client base. They deliver news in a clear, concise and efficient manner but always go that extra yard to provide a deeper analysis when needed, and often to very tight deadlines. The team truly understand journalists needs in terms of copy, image and contacts. Furthermore Rowena and her team are a pleasure to work with and great friends to DFNI. " 
Kapila Ireland, Editor, DFNI