All about Essential Communications

Essential Communications is an integrated public relations and marketing agency that works closely with its clients to achieve their individual goals. We focus on the travel retail/duty free industry - it's a business we know inside out – and we’re regularly recommended by our clients and media alike.

Based in the UK, we provide a range of media and marketing services to an exciting portfolio of clients, ranging from family businesses to multinational corporations.

We strive to raise the profile of the companies we represent in the international travel retail media, to promote and build their brands, publicise their product developments, and in so doing assist them to maximise favourable exposure and, ultimately, increase sales.

Our experienced team brings together expertise in marketing, press relations, journalism and events management, enabling us to offer a wide-ranging portfolio of services and consultancy – all at prices which won’t break the bank. 


Essential Communications clients cover a variety of product sectors within the travel retail industry including fashion and accessories, wines and spirits, confectionery and fine food, tobacco goods, jewellery and beauty products, gifts and toys.

Many of these clients have public relations departments or contract agencies which handle general PR for the company but which overlook the niche global travel retail area. This is where we come in!

Travel Retail and Beyond

While travel retail/duty free is our core business, we are increasingly being asked to widen our scope to include general category trade PR and consumer PR - including digital marketing and social media. This is a growing part of our business and one which we embrace whole-heartedly. So if your remit is wider than Travel Retail…no problem! 

"In Essential Communications, Schäfer​​ Airport Retail has uncovered a gem. The hands-on owner, Row Holland has been in the business for a long time and knows travel retail. This shows through her contacts in the media, which is vital to making any PR campaign effective.​ They were recommended to me, and I am happy to recommend them. Just as important is the back office team of writers and social media experts, and they have delivered this to a high standard.  They have understood what our growing business is all about, and the messages we need to get across.  The synergy of these factors has resulted in our name becoming well known in travel-retail circles. Anybody from the industry looking for excellent results – at cost-effective rates – should look no further than Essential Communications."
John Woodhouse,  Managing Partner, Schäfer Airport Retail GMBH