Travel Retail

Everyone has a forte, and Travel Retail media relations is ours! Whether you are a supplier looking to launch a new brand/product, a retailer looking to expand your business into new areas, or an operator seeking to raise your profile within the market place or offer specialist services to the industry, Essential Communications can assist you in achieving your goals.

Programmes are designed to meet the strategic needs of the client from simple media plans to tactical relationship building and brand image development. The main thrust of any media campaign varies depending on the needs of the individual client but the focus is on targeted news releases, feature materials, and marketing support materials that can be used to get the right message across to the right people.

New to Travel Retail?

We have worked with many companies that are new to travel retail, or which are putting a specific focus on this sector, with excellent results. With more than 30 years experience in the industry we can provide you with essential guidance on advice on "the do's and don'ts" of travel retail.

"There are many agencies who work with brands in GTR , but only a few who have the knowledge and experience that Row and Essential Communications has. The team are always a pleasure to work with and deliver materials in a timely and efficient manner. We are confident that Row educates her clients in a fair and considered manner when advising on the right media for the right client."
Helen Chater - Publisher, DFNI-Frontier