Travel Retail

Everyone has a forte, and Travel Retail media relations is ours! Whether you are a supplier looking to launch a new brand/product, a retailer looking to expand your business into new areas, or an operator seeking to raise your profile within the market place or offer specialist services to the industry, Essential Communications can assist you in achieving your goals.

Programmes are designed to meet the strategic needs of the client from simple media plans to tactical relationship building and brand image development. The main thrust of any media campaign varies depending on the needs of the individual client but the focus is on targeted news releases, feature materials, and marketing support materials that can be used to get the right message across to the right people.

New to Travel Retail?

We have worked with many companies that are new to travel retail, or which are putting a specific focus on this sector, with excellent results. With more than 30 years experience in the industry we can provide you with essential guidance on advice on "the do's and don'ts" of travel retail.

"Row and the team at Essential Communications are brilliant partners for the William Grant & Sons GTR team. Row is  able to leverage her very strong network with the GTR specialist media and has the ability to generate strong coverage for our brands and activations to reach the GTR trade audience. In 2017, Essential Communications played an integral role in building awareness for the unusual Hendrick’s gin World Cucumber Day activation through intelligent phased PR activity pre/post and during the campaign. Particularly notable was The Moodie Davitt website takeover (which we turned green for the day in tribute to the humble cucumber)."
Ifan Jenkins - Head of Marketing GTR, William Grant & Sons