Media Testimonials
"In an industry that can often seem an overwhelming labyrinth of brands, Rowena and Kate have helped some of the most dynamic new brands, and many now well-established ones, find their right positioning. Their background in journalism and understanding of travel-retail means they are well equipped to balance the often contrasting needs of brands and the trade media. They are invaluable to trade media such as DFNI and I recommend them highly."
Gavin Lipsith - Editor, Duty Free News International
"Essential Communications understands the needs of both client and media and therefore are always able to give the right sort of advice to the former and the right level of service to both. Their growing portfolio is clear testimony to the reputation they enjoy within travel retail."
Martin Moodie - Editor and Publisher, The Moodie Report
"I have always found Essential Communications to be a no nonsense professional and efficient company that it is pleasant to deal with. In my view they are certainly one of the best in the business."
Doug Newhouse - Managing Editor, The Travel Retail Business
"Essential Communications delivers a top quality service collating relevant information on their clients with regular updates. Any direct requests for regional detailed facts are always furnished. Essential Communications are professional and sensitive to our deadline requirements."
Catharine Thomas, Travel Retail and Duty Free Markets, Al Nisr Publishing LLC
"Essential Communications is undoubtedly one of the leading PR agencies in the duty free industry. They have many key company clients across most product categories. I have always found them very professional with a particularly good understanding of the specific requirements of the trade press."
Alexander Smith, Editor, IWSR Drinks Record
"If there are angels under pressure, it is Rowena Holland and Kate Appleton. Year after year at the annual TFWA World Exhibition in Cannes and TFWA Asia Pacific in Singapore, they ease the pressures we live under in the press office. Somehow, they find the unfindable, fix computers with so steely a look that they click to life, and are so unobtrusively helpful that often we don't notice."
Michael Edwards, www.fragrancesoftheworld.com
"Essential Communications makes it easier for a magazine like Frontier to access the necessary editorial information, obtain quotes and images, and organise interviews. There are times when contacting multinational companies - and their ever-busy executives - to arrange media coverage can be slow and difficult; having a dedicated agency to look after the (travel retail) media certainly oils the process of story-gathering. Essential Communications has always been proactive in sending out the latest press releases and setting up interviews with the right people, for the mutual benefit of our magazine and the company in question."
Nicki Saunders -Features Editor, Frontier Magazine & Events
"I have been working with the team at Essential Communications for a number of years while writing features and news stories for several international trade and consumer titles. They have always offered me a prompt, courteous and efficient service and I would thoroughly recommend them to any new client."
Joe Bates, Liquor and Wines Editor, DFNI, and freelance journalist
"Essential Communications are professionals who understand the meaning of a deadline. They respond quickly and concisely whenever I request information for stories that I am working on. Their follow-through is excellent and I have always enjoyed working with them when I report on the TFWA and the TFWA World Exhibition in Cannes."
Debbie Ward, Cosmetic World & Beauty Fashion |
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