William Grant & Sons announces winner of its Glenfiddich-Nissan Terrano promotion at Hyderabad

GMR Hyderabad Duty Free Retail Ltd. (HDFRL) has announced the winner of the William Grant & Sons (WGS) “Win a Nissan Terrano with Glenfiddich” Mega Promotion that ran through the Diwali months of October and November last year. During a glittering event organised at the airport, Saurabh Kumar, CEO, Hyderabad Duty Free Retail Limited along with Rajiv Bhatia, Director, Middle East, Levant, Indian Subcontinent and Africa, and Hardeep Sethi, Manager, William Grant & Sons Ltd gave away a top-of-the-range Nissan Terrano (Nissan Terrano XV Premium) to the winner - Mohammed Shazi Kandrikar, a resident of Hyderabad. The promotion – designed to convey the premium nature of Glenfiddich through the Nissan Terrano link - took place at Hyderabad Duty Free at both arrivals and departure stores. Apart from the ultimate prize of the Nissan Terrano, the campaign had daily offers for the passengers such as money off, gift with purchase and FOC promotional products, among others. Travellers who made a purchase of any Glenfiddich variant product in one transaction valued at $90 and above received a coupon/entry cart which entitled them to participate in the promotion campaign. Rajiv Bhatia said: “Hardeep and I are delighted to have awarded Mr Kandrikar with such a fantastically high profile prize. We are extremely pleased with the outcome and would like to thank both Hyderabad Duty Free and Nissan for partnering with William Grants & Sons to enable us to make this one of a kind promotion happen.” Saurabh Kumar, CEO-HDFRL said: “The ‘Win a Nissan Terrano with Glenfiddich’ promotion at Hyderabad Duty Free was by far the biggest Mega Promotion by any duty free in the region. I heartily congratulate the lucky winner on winning this mega prize. Through our strong association with William Grant & Sons, we will continue to offer the best in terms of our assortment of malts along with offers and gifts. Our valued customers will surely enjoy and make the most of it.” Adds Hardeep Sethi: “This has been a fantastic promotional concept for Glenfiddich – the link with the Nissan Terrano really underlining the quality and superiority of the WGS Scotch whisky brand compared to Indian local whiskies. During the period we also saw a significant 45% upturn in sales of Glenfiddich, which is very pleasing.”

March 13, 2017

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