Winning the world over with a reputation for its eccentricity, individuality and award winning flavours of Rose and Cucumber, Hendricks continues its journey East in a bathtub, to the Land of the Rising Sun; Japan. Intrigued by the Japanese Cucumber, a celebrated garnish in a Hendrick’s & Tonic and presented in an actual bathtub to a nation of “onsen” bath-lovers, it is no surprise that there is no shortage of curious on-lookers. “We are thankful for a great partnership with JALUX and NAA Retailing in the Japan Duty Free business. In preparation for the Rugby World Cup and the 2020 Olympics, there is more emphasis on category development in catering to the international traveller. We therefore foresee great growth opportunities as we pride ourselves in tailoring bespoke experiences to retailers, unlocking category growth and driving footfall to store,” says William Grants & Sons Asia-Pacific Travel Retail Director Matthew Williams. With over 50% market share in the super premium Gin category and a growth rate higher than the booming Gin category growth, Hendrick’s continues to delight shoppers with a Gin & Tonic tasting and its effervescent charm at Terminal 1 Narita Airport departures Fa-So-La store. Running from 15th April to 30th April 2019, Hendrick’s Gin offers a ‘Cool as a Cucumber’ gift: a 50ml Hendricks miniature, with every purchase of one bottle.
April 29, 2019Return to News