Swiss Eyewear Group teams up with Bluedog to create custom display for Condor Ferries

The ideal sunglass display showcases both the style and the benefits of the sunglasses. With this in mind, Swiss Eyewear Group partnered with Bluedog, one of the leading industry design and production specialists, to create such a display. “INVU ultra polarized sunglasses have been selling very well onboard Condor Ferries since 2017 and Swiss Eyewear Group was invited to increase the brand offer with our new collection of Seksy sunglasses,” says Swiss Eyewear Group Director of Travel Retail, Rebecca Harwood Lincoln. “We needed a display to not only showcase our sunglasses but to also integrate our proprietary movie display that demonstrates the amazing benefits of polarization in an eye-catching way. We are absolutely delighted with the units that Bluedog designed and manufactured. The displays are onboard three ferries and have proved very successful.” Adds Bluedog CEO and founder, Nick King. “We loved the challenge with the sunglass display and are delighted to see that the displays outperform all sell-through expectations in the retail environment on Condor Ferries.” Nicola Emblin, Condor Ferries Buyer comments, “The stands that Swiss Eyewear Group and Bluedog created for us are really effective on board, as they are small yet give us excellent merchandising opportunities. The customers love the innovation of the movie display polarization testers that have been integrated into them too.” For further information about INVU and other Swiss Eyewear Group brand sunglasses, please contact travelretail@swisseg.com All INVU sunglasses are engineered in Switzerland, equipped with the ultra polarized lens technology from Swiss Eyewear Group and retail at a consumer friendly price of Euro 50 – Euro 70.

January 10, 2019

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