Stoli Group heads for Cannes armed with spirits brand refreshes and multiple new releases into travel retail

Stoli Group has revealed details of a variety of new releases and plans for travel retail for the coming months, as it prepares for its appearance at the 2019 TFWA World Exhibition and Conference in Cannes (Beach Village, Beach 6). The multi-brand spirits owner has already successfully started its journey into the trending super-premium spirits category, targeting the sophisticated global consumer looking for quality, diversity and authenticity in their spirits purchases. This drive is being spearheaded by CEO Rudy Costello and Matthias Knoll, Stoli Group’s SVP Global Commercial, who has recently been recruited from The Patron Spirits Company and brings wide-ranging top level travel retail experience to the Stoli business. Both will be present in Cannes to meet with customers and potential new stockists of Stoli products. Headlining brand news from the company is the first ever brand refresh for Elit Vodka, with Stoli moving to position the brand at the heart of modern luxury spirits with a new identity, new bottle, new global campaign and a renewed focus on the travel retail market. Stoli Group also announces new limited releases of its fast-growing American whiskey brand, Kentucky Owl Bourbon, into travel retail outside of the US. The releases are for the Confiscated, Rye 3 and Bourbon 9 expressions. Another key element of the Stoli presentation in Cannes will be launch of a new craft-aged rum expression from Bayou: Single Barrel #2. There will also be new releases from Stoli’s tequila brand, Cenote. A year on from its successful launch, the two new products being released into travel retail are a clarified, aged Cenote tequila expression named Cristalino and the Cenote Green Orange Liqueur. A second Stoli tequila brand, KAH, is also having a brand refresh for travel retail with a striking new bottle and packaging. In further news, Stoli will be releasing the vodka Stoli Lime – which has achieved a 96 points rating from the Beverage Tasting Institute – into travel retail outside of the US for the first time in January 2020. Jean-Philippe Aucher, Stoli Group Global DF/TR Director says: “As a business, we’ve really done our homework on the products which will succeed in travel retail and duty free. “It’s so exciting to be able to present so many new lines in Cannes from some of our great brands including Elit, Kentucky Owl Bourbon, Bayou, Cenote and KAH. We look forward to revealing more details about these releases in the lead up to the show. “I’m particularly looking forward to seeing the reaction at this great TFWA show to our brand refresh for Elit, which I believe will really cement our place in the top echelon of spirits in vodka’s growing super-premium category.”

August 13, 2019

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