Rodenstock to bring iconic designs to Moodie Virtual Travel Retail Expo

Rodenstock and Porsche Design lines showcase their latest models at the Expo, which will offer an exciting opportunity to bring the travel retail market together following a challenging few months. Rodenstock’s virtual stand will feature market-leading and trend-setting designs from the popular Porsche Design brand and Rodenstock’s own-name line. The company will also take this opportunity to launch an exciting, new Porsche Design Iconics collection to capture the attention of shoppers returning to the market. Petra Eckhardt-Koestler, Rodenstock Director Global Retail Eyewear, said: “The last few months have been an unprecedented challenge for the travel retail market and it will be wonderful to bring the industry together again at an event like the Moodie Virtual Travel Retail Expo. “This chance to engage directly with existing suppliers and colleagues, as well as capturing the attention of new and potential partners will be the perfect way to begin building our industry back towards growth. It will also give us a unique opportunity to craft our own virtual showcase on our stand at the Expo and bring our brand’s message to life for all to see. “The Sunglasses sector is a key piece of the travel retail puzzle and both Rodenstock and Porsche Design have new and stylish designs which will thrill shoppers as they return to stores.” The travel retail industry’s first online Expo will offer industry delegates the chance to visit from their home desk and enjoy viewing product launches as well as browsing digital and video brochures and taking part in online private meetings. Eckhardt-Koestler concluded: “People from across the travel retail industry need to come together and share plans, ideas and innovations as we look to put our market back on track. This Expo will be the perfect time to do that – and it will be good to catch up with friends again while showcasing the latest from our market-leading brands.”

August 20, 2020

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