Rodenstock teams with Beirut Duty Free to offer MEADFA delegates chance to win sunglasses

Germany’s leading manufacturer of lenses and frames, Rodenstock has partnered with Beirut Duty Free to offer delegates to MEADFA this November a chance to win one of 300 pairs of sunglasses on their departure. A special card included in the MEADFA gift bag invites delegates to scratch the appropriate panel to see if they are lucky winners or not. The successful delegates can collect their sunglasses from the dedicated desk at the sunglasses shop area within the Central Atrium of Beirut Duty Free as they depart through Beirut-Rafic Hariri International Airport. Says Rodenstock’s Head of Travel Retail, Petra Eckhardt-Koestler: “We are delighted to be working with Beirut Duty Free on this very special promotion for MEADFA delegates. The sunglasses shop at Beirut Duty Free is an excellent example of how to showcase the category in the very best way so it is the perfect location for this activity.” Beirut Duty Free is operated by the Phoenicia-Aer Rianta Company, a joint venture between Phoenicia Trading Afro Asia and Aer Rianta International- Middle East. “We have an excellent relationship with Beirut Duty Free and are very grateful to them for allowing us to organise this promotion,” says Eckhardt-Koestler. “We look forward to meeting delegates at MEADFA this year and wish everyone the best of luck for going home with a brand new pair of sunglasses.”

October 31, 2018

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