Rodenstock – Spring/Summer Collection 2021

Icons of tomorrow Munich, January 2021: Inspired by the past, made for the future! Constantly reinventing themselves and at the same time staying true to their own constants such as quality, design and attention to detail are what Rodenstock demands of itself. The brand created the cutting-edge Spring/Summer 2021 Eyewear Collection, which sets trends and sought inspiration from the 1970s for the visual campaign. Signature Line – As unique as a signature itself A signature is individual and understood to be an expression of someone's character. With the "Signature" line for him and her, Rodenstock endorses cool style, superb quality, as well as innovation, and sets standards in terms of precision and aesthetics. With the high-quality, lightweight titanium frames, refreshing minimalism meets first-class functionality. Elements made from the high-performance plastic RXP® bring colourful highlights into play and complement the modern, elitist look of the Panto spectacles, as well as the frame in the modern square look. Elegance Classics Rodenstock celebrates a revival of its classics and reinterprets special favourites with modern features. Apart from elegant embellishments at the sides and high-quality finishes, modern shapes create a distinctive look. Sun "Starlet" – the name speaks for itself. The butterfly sunglasses pay tribute to the Hollywood glamour of the 1950s. They are a reinterpretation in two-tone look with a spectacular frame made of high-performance plastic RXP® and stainless steel. In memory of the style icon Audrey Hepburn, "Fine Lady" focuses on transparent, Italian acetate with a refined colour gradient in pastel shades. – trendy and uncomplicated For everyone who is young at heart the Young Line offers two trendy, casual styles in the new collection. For fashionistas Rodenstock presents a frame made of high-quality acetate with the "Love Acetate" line, which is available in two trendy spring colours. For the men there are two frames made of stainless steel and aluminium in the "Heavy Metal" line, which impress with a minimalist design. Petra Eckhardt-Koestler, Rodenstock Director Global Retail Eyewear, says: “This is exciting news and comes at the perfect time as our brands begin to recover from the difficulties of this year. “Despite the challenges, we remain positive about the future and the power of the sunglasses sector in the travel retail market. As shoppers begin to return, they are going to be looking for exciting and luxury product and we have a number of stylish and innovative releases planned to inspire travellers in 2021. First among these will be our phenomenal new collection for the first quarter of 2021. “Sunglasses shopping is at the heart of the travel experience and we are ready to be at the heart of the recovery.”

January 8, 2021

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