Rodenstock launches the ultimate summer collection

Rodenstock is rocking the boat this summer with new designs added to its extensive range of fashionable eyewear. Attitude with style: The T-Style Attitude The new Rodenstock correction series, T-Style Attitude with models R7080 and R7081 for ladies as well as R7082 and R7083 for men, is a design classic for strong characters. Inspired by the style of the ‘50s, the Clubmaster look, the spectacles are captivating due to their rich details, interesting surfaces mix as well as timeless design with a modern twist. T-Style Attitude stands for the combination of the finest material: high-quality titanium meets a special plastic patented by Rodenstock. Another highlight: The decorative elements are fastened with real rivets. Retro without frames: The Retro Classic Rimless The popular Rodenstock Retro Classic series is enhanced with another model: the Retro Classic Rimless. Titanium temples combined with a modern lens shape without a frame - a modernised original that suits people with style. The Retro Classic collection prevails though the finest design components and a love of detail. Femininity with star appeal: Die Lady R Sun The Rodenstock Lady R Sun series is the ideal accessory for that big entrance. It is the reissue of a model that was worn in the ‘60s by actress Senta Berger. Perfectly wrought acetate frames prevail in a thrilling Havana and textured look. Combined with an elaborately crafted facet, the result is a refined look for the grande dame of today. Innovation for smart men: The Roll Hinge 2.0 The Rodenstock Roll Hinge 2.0 series scores with smart technology. The Roll Hinge is a hinge with an integrated screw that provides especially smooth mobility. The combination of the finest stainless steel and ultra-light special plastic guarantees maximum wearing comfort. With a touch of the ‘60s, the Roll Hinge is a sunglasses classic for men with a passion for technical details. Tone-in-tone for a perfect match: The Zeitgeist Sun The Rodenstock Zeitgeist Sun series is the absolute highlight of the season. The sunglasses are captivating due to elaborate material combinations. The modern colours of the frame are completely matched to the colours of the lenses from the Rodenstock Tint portfolio. The perfect fashion statement from Rodenstock. More glorious than the ‘80s: Monaco Vice Glamour, speed and style: With a combination of the style of the glorious ‘80s and current, international catwalk trends, rocco by Rodenstock makes a self-confident statement with the new shield sunglasses. The style is cool, striking and sporty at the same time – an extravagant, stylish eye-catcher. Munich City Vibes as a fashion accessory: Greenery Isar, the English Gardens or Gärtnerplatz – rocco by Rodenstock was inspired by the spirit of the most beautiful places in Munich for its new series. Correction spectacles RR450 and RR451 or the classical sunglasses RR333 and RR334 bear the names of the Munich hotspots and are each available in different, cutting edge colour combinations. They are the perfect accessories for a successful stroll through the city. Far beyond the city limits of Munich! “The new styles are absolutely ideal for travel retail, we have designs suitable for all destinations,” says Petra Eckhardt-Koestler, Rodenstock’s Director Global Retail & Optical Key Accounts. “Our creative team have put together a collection that appeals to all, combining the most popular fashion trends with the latest materials and technologies to create the ultimate summer collection.” Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,700 and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 14 locations in 13 countries.

August 16, 2018

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