Rodenstock joins TRBusiness’ TRMarketplace to help the industry rebuild

Global eyewear specialist Rodenstock has signed up for the TRMarketplace, organised by TRBusiness, to take its place at the heart of rebuilding the travel retail industry following the global shutdown. TRBusiness’ innovative digital marketplace will offer an unparalleled and vital opportunity for brands and industry leaders to come together to showcase their plans for growth as shoppers return to travel retail stores around the world. Rodenstock welcomes the opportunity to present its exclusive and trend-setting designs to the market as retailers seek new ways the thrill shoppers. Petra Eckhardt-Koestler, Rodenstock Director Global Retail Eyewear, said: “Brands have not been sitting idle while our industry has been forced into shutdown. We have new and exciting models and concepts for both our retail partners and our customers, who we are delighted to see coming back into stores. “The TRMarketplace is exactly the stage the travel retail industry needs for the brands, whose products are the lifeblood of our sector, to present our plans to help put our global marketplace back on track. “At Rodenstock, we are excited to have the opportunity to engage with industry partners and friends and showcase our exciting new models and the best sellers from our travel retail range.” The accessible, online aspect of the TRMarketplace will provide the perfect forum for brands to align their ideals and strategies with partners as well as creating new, collaborative solutions to the post-Covid market.

August 20, 2020

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