Ricola looks to future of travel retail by celebrating heritage, launching new lines and giving behind the scenes herbal drops tour

A strong start to 2020, before the onset of the Covid-19, and the resolute response of travel retail to the pandemic has given Ricola AG, the Swiss herbal products expert, confidence in the future of the industry and its products. The company will put this confidence into action at The Moodie Davitt Virtual Travel Retail Expo 2020, featuring a number of interactive engagement zones and several new products on its virtual stand. Available to ‘visit’ in the Confectionery & Fine Foods Hall, Ricola will give expo attendees the opportunity to experience the company’s sustainable herb cultivation practices, a look at its latest and newest products and to also see Ricola’s CEO, Thomas P. Meier, team up with the company’s longest serving employee – a herbal drop maker by profession – to give a glimpse into the making of the product. They will bring Ricola to life with their own stories of working for the brand that is enjoyed by millions worldwide and has become the most trusted brand in Switzerland. Following a design refresh of packaging on key products, the company will launch details of a new product – the iconic Original Herb and Lemon Mint flavour herb drops with sugar, in a new 90g travel exclusive tin. “The sustainable, sugar-free and herbal aspects of our products are important for us and well recognised the world over. Nevertheless, a sizeable market for sugar products remains and we are seizing the opportunity to balance our portfolio and expand the appeal of our confectionery through the introduction of the new Original Herb and Lemon Mint flavour tins,” explains Andreas Reckart, Vice President Sales Middle East & Travel Retail for Ricola AG. Ricola will also showcase its 200g assorted sugar-free tin featuring a fresh new design combining images of its herbal heritage with travel graphics, as well as a multipack containing three limited edition 75g tins in the flavours of Original Herb, Lemon Mint and Cranberry. All are set to be strong performers in its growing travel retail range – the multipack release building upon the success of the three products introduced to travel retail in 2019 that went on to become Ricola’s best-performing items in the channel. Adds Reckart: “The staggering impact of Covid-19 on the travel retail industry has given all of us who work within it the time to reflect on what we do best and perhaps consider where we can make improvements or additions to the way that we do business and what we offer to both our partners and international travellers. “The range of Ricola drops and products we’ll be displaying at the Virtual Travel Retail Expo 2020 will reflect this newly expanded, rebalanced product range. We are not only looking forward to picking up where we left off at the start of 2020, which was a very strong start for us, but to heralding the beginning of both our recovery and that of the wider industry – in Asia and the rest of the world.”

August 20, 2020

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