PVM brings its business-driving strategy to Singapore

Delicious new sweets and gum join Perfetti Van Melle’s broad portfolio of sugar confectionery this year at the TFWA Asia Pacific exhibition in Singapore (stand E29 / Basement 2). New and notable is the Mini Mentos Passport Kit, which consists of a ‘real’ kids passport with a contact page, games and drawings inside, two stamps, three crayons, a sheet filled with travel themed stickers, and; of course, candy: seven rolls of Mini Mentos in the flavours cola, orange, lemon, and strawberry. Saying “no” has just become more difficult, with the launch of Mentos Choco. Each jumbo roll contains six endlessly tasty Mentos Choco rolls. An exceptional addition to the existing flavours of Mentos Jumbo Roll. Perfect for travel retail is the Chupa Chups Trolls Tin Gift Pack, and its beautiful design is as attractive as its content. Available in three eye-catching designs and filled with 8 fruity lollipops, kids will want to collect them all. A chewing gum made with a natural green tea liquid filling, the unique composition of the new Mentos gum flavours allows for a true taste sensation over and over again. Available in three new flavours: Pure Fresh Mint Euca, Pure Fresh Spearmint, and Pure White Sweet Mint, each is packaged in quantities of 45 pieces. With these flavours we complete the assortment to a total of 6 flavours to meet the travellers need for immediate freshness. PVM has also revealed its key business-driving strategy for travel retail: Must-haves: “We at PVM exist to drive businesses. To achieve this we have identified a ‘must-have assortment,’ with the main purpose of driving the sugar confectionery for retailers and to delight travellers all over the world. Retailers should make sure their assortment is up to date so together we can continue creating ‘sweet smiles’ all over the world.” Cash till point: “As we see in other businesses, the moment at the cash register stays an important point of interest. The purchase is driven by a high impulse decision-making process resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. Even 55% of travellers would find gum to be the perfect product to buy at this point. To ensure we fully support retailers in having the right assortment at the right location we have outlined our snacking items that fulfill the travellers needs.” New products: “Besides having the right core assortment, it stays our ambition to continuously excite retailers and travellers with joyful and eye-catching products. Perfect as a gift for somebody else or as a gift to share. We also had a close look at our gum assortment, which resulted in an optimized portfolio by replacing 4 existing flavours with 3 new flavours. As mentioned before, perfect products for the cash till point.” PVM’s Area Manager Travel Retail Asia, Benedict Ho, comments: “PVM has seen much success in the Asia Pacific region, but we still see untapped opportunities for growth in Hong Kong, China, South Korea and Japan. Singapore, Malaysia and Thailand will also be expected to grow at a sustainable pace this year. “PVM is all about innovation and originality. We strive to be the world’s most innovative confectionery company and we do so by creating imaginative products and brands. PVM delivers exceptionally tasty confectionery which is enjoyed in over 150 countries. In Travel Retail we try to ensure that we have an assortment that will appeal to all ages. We have an extended kids line-up that provides more than just candy – but something to keep and play with. We provide a wide range of snacking items and have suitable products for the cash till point like our Now Mints or GUM items.”

April 5, 2017

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