Porsche Design unveils new limited special edition with China Duty Free Group

Porsche Design is to release a great new travel retail exclusive, based on its popular P'8531 eyewear range, in China Duty Free Group (CDFG) stores from September 2019. Just 500 pairs of the P’8531 CDFG Special Edition will be exclusively available in locations operated by CDFG, including downtown and airport locations such as Haitang Bay, Beijing Capital International Airport, Guangzhou Baiyun International Airport, Haikou Meilan Airport. Sporty style P'8531 is established as the bestselling sunglass model from the Porsche Design range at CDFG. This limited edition features a new glass colour, ‘mercury silver mirror’, and carries a temple print of ‘CDFG Exclusive’. There is also an engraved se-rial number, running from 001 to 500. “We’re thrilled to offer the P’8531 CDFG Special Edition exclusively with China Duty Free Group, one of our key retail partners in the duty-free channel,” says Petra Eckhardt-Koestler, Rodenstock Director Global Retail Eyewear. She adds: “China and the other locations where the sunglasses will be available are part of our long-term travel retail plans, and we believe that an exclusive model like this can strengthen our presence in these markets. The look of this limited edition speaks for itself, and we are confident this special product will prove very popular among sunglass aficiona-dos.”

August 15, 2019

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