Perfetti Van Melle brings a new brand to Cannes

Perfetti Van Melle returns to the TFWA World Exhibition this year with an array of new products and a new brand: Fruittella (Mediterranean Village, P8). Fruittella, which is the perfect sharing candy and is made with only natural flavours, natural colourings and real fruit juices, is a trusted brand with strong heritage and a uniquely rich and juicy taste. PVM is launching a Fruittella Jumbostick containing 8 single sticks of the Strawberry flavour in all GTR channels, focussing primarily on families with children aged 4-12 years old. PVM has a number of new launches for its Chupa Chups range. Brand new are the Chupa Chups ‘Funny Friends’ – 8 mini lollipops in Fox, Duck and Dog plush pouches. A perfect contender for the gifting sector and the cash-till-point, the Funny Friends are due to launch worldwide in March 2020. Two new characters join PVM’s popular Chupa Chups Backpack range – Tiger and Panda. The plush backpacks feature 16 fruit lollipops and are now available in all GTR channels. Furthermore, PVM has now gained the SNOOPY license for its line of Chupa Chups markers. Snoopy now joins Hello Kitty and replaces the license for Smurfs. The Snoopy Marker Pack contains 7 fruit lollipops, 8 markers and 1 booklet and will be available in Global Travel Retail from March 2020. Additionally new for Chupa Chups, the Chupa Chups Cash Till Box, which contains 6 assorted fruit lollipops. Created specifically for the cash till point and targeted at young adults, the Chupa Chups Cash Till Box will roll out in Global Travel Retail in March 2020. The Mentos brand has also expanded its portfolio with the Mentos 2H Clean Breath, which helps to provide clean breath for 2 hours. The sugar-free 3-layer tab contains Magnolia bark extract and Zinc and is available in Intense Mint, Peppermint, and Lemon Mint flavours. The practical and thin format of the tin makes the Mentos 2H Clean Breath convenient for on-the-go consumption and is the perfect for social occasions. The Mentos Pure Fresh Gum range has been extended with a new Watermelon flavour. Containing 45 pieces and ideal for the cash till point, the new watermelon flavour will be available in GTR from March 2020. Says Femke Van Veen, PVM’s GTR Marketing Manager: “We are very excited to bring this new assortment of products to Cannes. These new products have been introduced as a response to our latest category insights, which reveal the ongoing potential for non-chocolate confectionery in global travel retail. We are always striving to create the ultimate travel retail selection and we believe that our new offers are a huge step in the right direction.” In 2018, PVM remained the number 1 sugar confectionery company in global travel retail with 14.5% market share. Its in-store best-sellers grew by 6%, while its cash till best-sellers grew by 21%. In terms of the total confectionery category, PVM currently sits at number 10, jumping ahead two places in market share ranking since 2016. PVM is seeing the majority of its travel retail success in Europe, which makes up for 74.6% of its GTR sales, while in second place is The Americas with 9.1%. Africa and the Middle East come in at third with 8.7%, followed by Asia Pacific with 7.6%. “It is very important that we are always developing NPDs that meet traveller's demands and needs, and PVM’s success at this has enabled us to achieve these excellent results,” continues Van Veen.

September 15, 2019

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