Paul&Shark shows commitment to Chinese retail staff with special Discovery Tour

Creating staff loyalty and commitment is a vital element in Paul&Shark’s global strategy. A perfect example of this is the company’s first Discovery Tour, organized at the end of August in collaboration with its Chinese team, based in Shanghai. From August 27-31, 60 sales staff from Paul&Shark’s Chinese direct retail and partner stores – including travel retail - visited Italy for a packed few days of training workshops, factory tours, role-play games and team building activities in the company’s headquarters in Varese and showroom in Milan. Within the group were the top sales staff from Paul&Shark’s Travel Retail Chinese Stores, including Haitang Bay (CDFG), Haikou (Hainan Duty Free), Wuhan (Lagardere) and Shanghai Pudong (KP Orient). “This was a really exciting and worthwhile exercise for us,” says Paul&Shark worldwide travel retail director Catherine Bonelli. “The five days included a mixture of Visual Merchandising and Marketing training, product knowledge instruction and general team building, which was really useful for all of us and allowed our visitors to ‘discover’ everything about the brand.” An important element of the week was factory tours of both the production plant and warehouse from where the company ships worldwide. “We wanted our guests to experience every part of the process from initial manufacture to final shipping,” continues Bonelli. “It is a story from beginning to end and we wanted to share this journey. It was great to get feedback from the participants and we were very impressed at their passion and interest in Paul&Shark. “We believe it’s really important to show retail staff how much we value their support and commitment to our brand,” continues Bonelli. “China is a hugely important market for Paul&Shark’s business – both domestic and travel retail – and this was a perfect way to really engage with staff and show how highly appreciated they are.” “The week was not just work, however. A tour of the beautiful and historic cities of Varese and Milan enabled our visitors to discover the heart and soul of Paul&Shark. Varese, where our company’s roots lie, and Milan where – as well as exploring this wonderful city, our guests visited the showroom and participated in various team building activities.”

September 11, 2018

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