Paul&Shark brings together capsules, collaborations and projects with contemporary new looks to push the limits of Italian tradition towards new frontiers

After what is anticipated to be another highly popular Paul&Shark sponsored regatta on the opening Sunday of this year’s TFWA World Exhibition & Conference, the company will ‘open it’s doors’ to visitors from a completely new-look stand space (Riviera RH8). This will reflect the values of Paul&Shark in a contemporary way that combines tradition and innovation. A main focus on the stand will be the ‘Save the Sea’ project – another example of Paul&Shark’s dedication to environmental protection through a collaboration with inspired artist Annarita Serra, who creates artworks using plastic items found on beaches in order to raise awareness of the huge sea pollution problem. Paul&Shark will be setting the artist, who will be present in Cannes, a challenge– to be announced at the show on the opening Monday. To support the project, Paul&Shark has created a cotton t-shirt and bomber jacket in recycled polyester nylon, 100% derived from post-consumer plastic bottles collected and processed in Italy. The yarn used stands out in terms of design, high performance and quality. Main Highlights of the core Spring-Summer 19 collection will be displayed: each creation blends tailoring and active wear, haute couture and sportwear luxury. Everything is designed to reach new technological frontiers - without forgetting the charm and casualness that have always characterised the brand. A key emphasis for 2019 is again the Loro Piana collaboration which focuses on the Storm System range of ultra-luxury pieces in natural fabrics that use a double barrier of water-repellent treatment and an exclusive hydrophilic membrane to create pieces that are waterproof, wind resistant and breathable – yet offer perfect style. Paul & Shark’s Travel Project collection is an obvious choice for global travel retail - clothing designed to ensure maximum comfort when travelling, combining precious materials with sophisticated and practical details. Blazers, shirts and trousers are treated with ‘Easy Care’ that leaves fabric feeling soft, reduces creasing and requires no particular washing method – so ideal for the man who is on the go. Sweaters in cashmere intertwined with an ultra-fine nylon thread maintain their shape and elasticity. The two Jackets, one in padded down, are warm, foldable, and ultra-light – perfect for travel. Another example of how technology blends with style is the garment range treated with UV Stop uses Coldblack® to block the sun’s UV rays, reducing the effect of heat on the body to maintain coolness and freshness at all times. Always Paul&Shark is a capsule collection to celebrate the design that has distinguished the brand over the last 40 years. It embodies the long history and heritage of the brand, offering timeless garments that are always in demand. The Nick Wooster X Paul&Shark capsule collection tells the Italian brand's story through the eyes of the eclectic American designer. Appealing to a more fashion conscious clientele, colours, prints and patchwork details are the key elements of the Nick Wooster X Paul&Shark collection. Knitwear is made from ultra-light cashmere, while parkas, shirts and shorts feature patchwork details inspired by striped shirts. The jackets and shirts have been embellished with exclusive contrasting colour blocks. Materials have been used in an unusual and alternative ways; super soft, ultra-light cashmere comes in signature fluorescent colours; unusual fabrics are used for shirts and shorts; coats are often reversible, with two contrasting personalities, just like their fabrics. See all this and more on the Paul&Shark stand in Cannes where, as always, visitors to the stand will be offered a personalized and unique gift using its special embroidery machine that is installed in travel retail boutiques to create additional interest and consumer engagement.

September 17, 2018

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