NESTLÉ INTERNATIONAL TRAVEL RETAIL INVESTS IN CHINA WITH COFFEE BREAK SPONSORSHIP IN HAINAN

Nestlé International Travel Retail (NITR) is delighted to announce its sponsorship of the second day coffee break at TFWA China’s Century Conference in Hainan, March 5-7. NITR will use the opportunity to sample popular products from its key strategic brand KITKAT®, which is seen as having significant potential with the Chinese consumer and millennials in particular. KITKAT®, one of the world’s most iconic brands, is sold in over 90 countries across the globe. With many formats and products developed and launched across the years, its four-finger format remains an icon attached to the brand today. Delegates will be able to enjoy KITKAT® during the coffee break session on the morning of March 7 with product continually available all the way through to lunchtime. Says NITR General Manager Stewart Dryburgh: “We’re delighted to be supporting TFWA China’s Century Conference this year. Chinese travellers are extremely important to us and NITR is committed to investing in impactful instore promotions and engaging activations within GTR to attract this fast growing consumer group. Conferences such as this are vital in helping us to understand the most efficient and effective way to do that, whilst also giving us the opportunity to showcase our most iconic brand.” KITKAT is the perfect brand to support TFWA China’s Century second day coffee break. “Since it was first launched in 1935, KITKAT has gone through many changes to keep it relevant and modern, but one thing that has not changed is its association with the perfect break moment,” continues Dryburgh. Innovation is critical as NITR seeks to appeal to the millennial traveller and, to that end, 2019 sees a new addition to the KITKAT Senses multi-sensorial collection: Mini Desserts. Available in five flavours: Milk Chocolate, Tiramisu, Crème Brulée, Strawberry Cheesecake and Cherry Brownie, the mouth- watering KITKAT SENSES Mini Desserts will be available to the Chinese travel retail market from March in a 202g format, perfect for a self-treat or gift NITR is already active within Chinese airports, building engaging solutions for its brands as part of the Beijing airport refurbishment of T2 and T3. NITR has also rebranded its NESTLÉ SWISS® fixtures in Guangzhou to make them more appealing to the Chinese consumer. “This year also sees us testing with relevant social media platforms in order to directly reach and engage with the Chinese audience,” continues Dryburgh, “so this conference is extremely relevant and timely. ”

February 18, 2019

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