Nestlé International Travel Retail (NITR) will be highlighting its continued commitment to leading innovation in the Travel Retail confectionery category by presenting its exciting new products and engaging experiences across strategic brands KITKAT®, SMARTIES® and NESTLÉ SWISS® at this year’s Summit of the Americas (Celebration Room No 13.) Launching into the Americas for the first time, the new products focus on NITR’s SOUL (Stories, Occasion, Unique, Local) strategic framework; a response to the ever-changing travel retail industry, particularly amongst millennials, who represent 50 per cent of all spend (Nielsen 2017). Stewart Dryburgh, General Manager, Nestlé International Travel Retail, comments: “Our clear focus at NITR is to deliver insight-based innovation. We come to Orlando with a compelling range of consumer focussed innovations that show how committed NITR is to the confectionery channel and travel retail. We are excited to unveil our products and recent successes to the Americas market, and are confident that our added-value propositions deliver more than just enjoyable taste; they provide the vital factor of creating engaging experiences with relatable storytelling, especially amongst our millennial consumers.” KITKAT® Senses Range Relaunch. Iconic brand KITKAT® is sold in over 100 countries across the globe and is notable as the first global confectionery brand to be sourced with 100% sustainable cocoa through the Nestlé Cocoa Plan. Last year saw NITR launch KITKAT® SENSES, an exciting new proposition offering consumers a unique multi-sensorial journey to delight the palate with indulgent flavours and elegant gift packaging. This year sees KITKAT® SENSES become a range comprising Mini Moments, Collection and new addition: KITKAT® - ‘MINI DESSERTS’. A premium selection featuring four new and indulgent dessert flavours: Tiramisu, Crème Brulée, Strawberry Cheesecake and Cherry Brownie, this delicious new offer is perfect for sharing and informal gifting. To create a more premium feel the KITKAT Senses range has an upgraded visual identity with the brand’s red ‘K’ standing out in harmony with the vibrant triangles and designs on the packaging. KITKAT® - ‘CHUNKY ANNIVERSARY’. NITR celebrates the 20th birthday of KITKAT Chunky in true millennial style with limited edition packaging that depicts breaks from the 90’s across the gift range. Each Chunky gift pack (Milk, Hazelnut, Peanut Butter, or Mixed flavours) will bring back nostalgic memories and generate smiles with its anniversary artwork questions such as: ‘Remember how much desk space your computer took up?’ and ‘Remember how high your platform shoes were?’ SMARTIES® – ‘CREATE COLOURFUL STORIES’. With an ambition to be kids’ friend and parents’ ally, SMARTIES® continues to spark the imagination, encouraging and inspiring children and the child in all of us via its “learn through play’ tag line. NITR continues to innovate with a purpose, by using child development insights and a newly launched learning archetype scoring system that guides parents through appropriate gift selection. New for this year are : SMARTIES® MUSIC CREATOR. The Smarties® Music Creator acknowledges the importance of active and imaginative play in children’s development by offering them the opportunity to learn creatively through a quality recorder and music sheet. The pack also includes a 38g hexatube of Smarties® to ensure children can enjoy delicious chocolate while they learn. NESTLÉ SWISS® - BE INSPIRED. NITR successfully relaunched its NESTLÉ SWISS® range last year, tapping into the brand’s commitment to provide a totally GTR exclusive premium confectionery product that has a rich brand story to target millennial travellers. From the moment of discovery, consumers are invited to engage with its visually contrasting packaging, a mix of modern and authentic with raw and elegant details, that sets itself apart on shelves. This follows through to the satisfying touch and breaking experience and the brand’s complex textural flavours. Nestle Swiss is the epitome of contemporary Swissness. This exciting and contemporary proposition is aligned with Millennial aspirations, travellers who are looking for a spontaneous adventure and are willing to share and collect life experiences. Unique, different and exciting flavour experiences are met with NEW NESTLÉ SWISS ®195g TABLET FLAVOURS. Three new indulgent flavours join the selection: Milk with Cranberries Almonds Hazelnut, Milk with Grapes Almonds Hazelnut, and Dark with Orange Zest & Cacao Nibs. All are perfect as a self-treat and meet the gifting need through their distinctive and premium packaging. NESTLÉ SWISS® CHUNKS ASSORTED GIFT BOX. The Nestlé® SWISS® Assorted Box contains 20 chunks from 5 different flavours: Milk, Dark, Hazelnut, Milk with biscuit cereals and Blond almond. Through its beautiful design, this new Nestle SWISS proposition is a true inspiration for travellers and represents a thoughtful exclusive gift. Americas business report. Stewart Dryburgh says the company has enjoyed an overall positive year in North America while Latin America has been - as for so many in the industry - a year of two halves: "We saw a very positive first half with strong growth, building the success of 2017, while the second six months were hit by the negative impact of currency crises in the region." Dryburgh points to "the continued success of our #1 brand KITKAT" as being a particular highlight thanks to continued brand innovation, while the relaunch of Nestlé SWISS with its eye catching new design "has been very well received". Strong innovation on SMARTIES under NITR's ‘learn through play’ innovations have equally played a part in these positive results overall. Looking ahead, while currency crisis in LatAm remains the biggest issue, Dyrburgh says the company is seeing "signs of progress in Brazil and we hope to see this continue. "We hold a positive outlook for 2019 and trust that the innovation presented to the trade at TFWA World Exhibition last October will once again prove to be a hit with travel retail shoppers across the region."
March 8, 2019Return to News