Molton Brown Plays a Leading Role in Sustainability

Molton Brown continues its sustainable journey with exciting new initiatives. Staying true to the pioneering values of its founders, the brand remains deeply mindful of its relationship to the earth. The hotel sector is a key channel where they can bring its innovative commitments to the forefront. Since 1971, Molton Brown has been an icon of unique British style with a conscious care for the world. They work with a diverse collective of perfumers to create long-lasting fragrances suited for all personalities. Molton Brown are proud to hold a Royal Warrant for the supply of toiletries to Her Majesty Queen Elizabeth II. Environmental awareness has always been part of the brand’s roots, as co-founder Caroline Burstein describes: “There was this feeling of care. That’s really been the essence of what Molton Brown stood for and why the products were developed.” Over the years, Molton Brown have taken an ethical approach with every practice. They were one of the first in the UK to never test on animals and have been certified cruelty free since 2012. Currently 100% vegetarian, they will be 100% vegan by 2022. Taking a lead on sustainable procurement, the majority of palm oil used in their products is already traceable and responsibly sourced; with plans to use 100% sustainably sourced palm oil by the end of 2023. Molton Brown products have been Made in England since 1971 and the brand commits to this for the future, with core collections created at their Elsenham factory. Since 2016, this factory has been powered by 100% renewable electricity, while 97% of its waste is recycled, with an ambition to reach 100% by 2025. Molton Brown are delighted to announce game-changing new hotel programmes to protect and nurture our natural resources. To eliminate waste, the outer packaging of the brand’s luxury hotel accessories has been fully recyclable since February 2020. By the end of 2020, its 300ml Bath, Body and Hand collection bottles will be manufactured in 50% recycled PET, with plans to extend this to smaller sizes in 2021. The focus of Molton Brown’s eco-friendly efforts for the hotel channel lies in their dispensing programme, which includes single, double and triple dispensers that accommodate full size Bath, Body, Hair Care and Hand collection bottles. Crafted from sophisticated polished chrome and easy to clean, the dispensers can be replenished with 5L refills; considerably lowering plastic use whilst elevating hotel amenities. As an elegant alternative, the brand also offers 100ml porcelain decanters. Designed with an exquisite apothecary aesthetic and delicately topped with environmentally-conscious tropical wood stoppers, they can be refilled time and time again. Additionally, the brand is also working on a new luxury dispenser that will completely eradicate single-use plastic. Made from durable materials, this model will launch later this year. CEO Mark Johnson proudly comments: “Driven by our pioneering legacy, our mission is to rewrite the rules of Luxury; putting uncompromising care at the heart of everything we do - be it with our People, our Products or our Places. With these new initiatives, we are leveraging the focus on sustainability which already exists within both the brand’s DNA and our working practices to set Molton Brown apart as a Pioneer in Luxury Sustainable Lifestyles.’’

July 16, 2020

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