Molton Brown brings a human touch to the holiday season with exquisite 1920s gifting offer

London’s fragrance experts Molton Brown are making spirits bright this holiday season, with an exquisite range of gifting options. This exciting new offer captures once more the individuality and excitement of the 1920s and the Bright Young Things, those London socialites who defined the liberating glamour and daring creativity of the Jazz Age. For 2020, after an anxious year for everyone, Molton Brown is bringing an uplifting sense of intrigue and the glimmering spirit of togetherness to the travel retail market as we all reflect, seek joy, and welcome in the New Year with renewed hope. True to its “Made by individuals, for individuals” ethos, Molton Brown knows that the festive spirit will be different for everyone this year. This is why each item in the Molton Brown Christmas Campaign has been curated to bring to life the spirit of the Roaring Twenties enhanced with an added human touch for every shopper. Molton Brown has hence collaborated with renowned illustrator Emma Rios to create an eye-catching campaign execution which will make the spirits bright for each individual in their own special way. Molton Brown has crafted a Travel Retail Exclusive Discovery Stocking Filler Collection. This perfect discovery set presents an expert curation of 10 of Molton Brown’s best-selling fragrances, chosen to meet the preferences of the travel retail shopper. It is supported by further gifts: Re-Charge Black Pepper Bath & Shower Collection and three Hand Care Collections. Each one comes in a special gift box featuring a pattern inspired by the 1920s, with a tasteful touch of holographic foiling reminiscent of the holographic prisms of a chandelier. This can be reused and recycled and features reduced cardboard and no acetate sleeve to help reduce packaging waste. To bring the spirit of the festive season to life, Molton Brown has also created two Christmas Cracker collections. These provide the perfect gift for a celebratory occasion. Four bathing fragrances are wrapped in gloriously iridescent crackers which feature plastic-free packaging as part of Molton Brown’s continued dedication to sustainability and their conscious care for the world. Among them, Travel Retail Exclusive Woody & Citrus Christmas Cracker Collection features a range which has been crafted to suit the demands of travel retail consumers. This is joined by the Floral & Citrus Christmas Cracker Collection, with Bath & Shower Gels in a quartet of exquisite and alluring fragrances. This exclusive festive gifting offer is complemented by Molton Brown’s bespoke gifting service and an array of luxury fragrances, including the brand’s Eaux de Parfum Collection, which debuted September 2019. And for those looking for the perfect fragrance for the festive season, the Molton Brown Fragrance Finder, helps shoppers to discover the ideal scent to match their personality. The Fragrance Finder is available at select travel retail stores. Rosie Cook, Molton Brown Associate Director Global Travel Retail said: “2020 has been a tough year for many. The challenges of recent months and the ongoing difficulties of social distancing and separation have left us all in need of a sprinkling of joy and a human touch. This Christmas, we at Molton Brown have created a very special range which offers an exquisite shopping experience with human touches to bring the festive spirit of one of the great celebrations to life”. Since 1971, Molton Brown has become London’s fragrance experts and a Pioneer in New Guard British Perfumery. To celebrate the holiday season, a brand new fragrance will bring the spirit of 1920s bohemia to life. Juniper Jazz is a stellar, sensational and eccentric scent, which calls to mind beaded garlands cascading across The Galaxy Ball as gin cocktails and jazz incite an air of rebellion and festivity. For 2020, this limited edition fragrance will be available at select travel retail counters. Notes for editors Travel Retail Exclusive Collections Discovery Stocking Filler Collection (10 x 50ml Bath & Shower Gel) Orange & Bergamot, Jasmine & Sun Rose, Heavenly Gingerlily, Delicious Rhubarb & Rose, Suede Orris, Re-Charge Black Pepper, Coastal Cypress & Sea Fennel, Geranium Nefertum, Tobacco Absolute, Russian Leather Woody & Citrus Christmas Cracker Collection (4 x 50ml Bath & Shower Gel) Re-Charge Black Pepper, Geranium Nefertum, Russian Leather, Vetiver & Grapefruit

December 22, 2020

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