MG Cellars showcases strong and dynamic brand portfolio to retailers in Singapore

Hong Kong based distributor MG Cellars is bringing its increasingly strong portfolio of wine and spirits brands to TFWA Asia Pacific this year with a focus on Whitley Neill Gin and Loch Lomond Scotch Whiskies as well as its own Chabot Armagnac. “Whitley Neill Gin is booming globally while the Loch Lomond brand is showing great potential for us regionally as the demand for premium Scotch whiskies just keeps growing,” says MG Cellars Managing Director Alexandre Bussiere. “Over the past year, we’ve secured a number of new listings for both brands in the Asia Pacific region, and are confident that the Singapore show will bring us further new business opportunities.” No less than nine separate flavours of Whitley Neill Gin will be on display in Singapore (Basement 2, 2-B14), including Parma Violet, Raspberry, Blood Orange, Pink Grapefruit and Blackberry. All come in a striking classic-look new bottle, that will give Whitley Neil Gin serious standout shelf appeal. From the Loch Lomond Group, the travel retail exclusive variations Littlemill Vintage 1992 and Glen Scotia Vintage 1991 Single Malt will be showcased, along with the unveiling of the 2019 golf-themed limited editions from Loch Lomond whiskies: The Spirit of The Open. All will be given prominence in MG Cellars’ Singapore display. Additionally, the company’s own Armagnac Chabot brand will focus on securing further exclusive retailer partnerships for its unique collection of vintage expressions. Chabot says it has a high volume of vintage Chabot stock in its cellars that can form the basis of exclusive collaborations with retailers. These will be given a prominent presence on the stand, displayed within a huge eye-catching pillar. Further standout appeal for Chabot will come in the form of new packaging, which has been designed to standout on shelf in the competitive travel retail environment. Speaking about the company’s growth prospects on the Asia Pacific region, Bussiere commented: “With the investments we are making in Chabot and our agency brands, we are confident of huge growth in the region in 2019. We are well-established in this market, have strong connections with many of the major retailers and are presenting a dynamic, on-trend and very compelling portfolio of brands. “Combine this with the rapidly rising air passenger numbers in the Asia Pacific region, the prospects for MG Cellars are unprecedentedly positive.”

May 2, 2019

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