M&M’s® takes the spotlight with new line-up

Mars Wrigley Confectionery International Travel Retail (Mars ITR) will be represented at this year’s Summit of the Americas on the stand of its US distributor Otis McAllister (Booth 701). This two year partnership has proven very successful for Mars ITR, who extended the partnership last year to all its US business except Dufry. Mars continues to handles its Latin American business directly. “We’re very pleased with our partnership with Otis McAllister”, says Mars ITR Global Sales Director Christophe Bouyé. “They really are at the sharp end of what’s happening in the US and we’ve enjoyed good results across all accounts.” Mars ITR will be working alongside Otis McAllister at the show to introduce regional buyers to its latest category insights, based on reasons why travellers shop, and its latest travel retail innovations created to meet those requirements. M&M’s® - the largest confectionery brand worldwide – is the main focus of attention, while the company is also expecting significant interest in Maltesers® sharing pouches, since the brand was launched into the US domestic market in 2017. The main message to retailers is that they must offer a confectionery portfolio that meets the four key reasons to purchase: Celebrate (gifting), Connect (sharing), Reward (self-treat) and Recharge (gum). The diversity of Mars ITR’s portfolio means the company is uniquely placed to meet all these requirements with its global brands including M&M’s®, Snickers®, Maltesers® Skittles® and Extra®. The new line up comprises: CELEBRATE Mars ITR is updating its gifting range to play to the universal appeal aspect of M&M’s®, and attract more adult travellers. The range includes four new fun designs: Fan, Torch, Flip and Funnel – all exclusive to Travel Retail – featuring the iconic Red and Yellow characters, and including bags of M&M’s Chocolate in various sizes. M&M’s® Fan. This brightly coloured M&M’s® fan offers instant cooling relief at the press of a button. M&M’s® Torch. Perfect for every day gifting, this useful torch will lighten and brighten any place. M&M’s® Flip. A new look to the highly popular M&M’s® dispenser featuring Red and Yellow characters. Simply flip the dispenser upside down to release the M&M’s® chocolate lentils. M&M’s® Funnel. Another version of the dispenser, ideal for all M&M’s flavours; Peanut, Chocolate, and Crispy. The M&M’s® Mini’s Tube is a perfect lower-prize option for gifting. Each 49g tube offers the classic taste of M&M’s in a colourful candy shell, just a smaller version. Available in the US. CONNECT Whilst not available in the US, new products in the CONNECT segment will be on show for retailers from South America. They are: M&M’s® Salted Caramel 370g Sharing Pouch, Travel Retail Exclusive. This new Limited Edition flavour capitalizes on the huge popularity of this flavour and is the first of its kind in the bite-sized confectionery category. Soft and creamy caramel with a twist of salt, in a crunchy candy shell, this new flavour is sure to be a winner with passengers in 2019. M&M’s® Mix. 400g Sharing Pouch, Travel Retail Exclusive M&M’s® global favourite flavours Chocolate, Peanut and Crispy come together in a sharing mix, perfect for all travellers. The M&M’s® Mix gives consumers yet more choice in the popular sharing category. Buyers can also view redesigned packaging for M&M’s®, SNICKERS®, MALTESERS® and CELEBRATIONS®, being introduced throughout the year to reinforce the travel retail exclusive advantage and highlighting updated brand logos. “We’re delighted to be featuring the MITR confectionery portfolio on the Otis McAllister booth this year, “ says Justin Nee, Otis McAllister Travel Retail Sales Director. “We’ve had a very busy and successful year building distribution and sales for what is one of our strongest brand portfolios and are looking forward to an even better 2019. It’s a great company to be working with, especially given the world-leading popularity of M&M’s – there’s always some fun to be had when Red and Yellow are on the scene!!” While Mars ITR is not having its own stand this year, the company is maintaining high visibility during the week. Bright yellow registration bags, this year available to all visitors to the Summit of the Americas, will be branded one side with a bold and un-missable M&M’s graphic, while a high visibility branded ‘frame’ will be situated on the wall near the Otis booth.

March 11, 2019

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