Jura launches 28 Year Old travel retail exclusive

Following a monumental full rebrand and global re-launch earlier this year, Jura Single Malt Whisky, has revealed the development of its new Prestige Range, further showcasing and exploring the brand’s new house style. In March 2018, Jura Single Malt Whisky made waves with the launch of ten new whiskies available across two new permanent ranges for the domestic and travel retail markets, as well as an innovative bottle and carton design. The malt whisky maker revealed a new house style which for the first time brings together sweet and smoky flavours in each expression. With a fantastic response from whisky fans the world over, the new range of rare and aged expressions celebrates Jura’s wealth of historic stocks. In addition, each expression will be in keeping with Jura’s new house style, matured in American White Oak ex-Bourbon barrels before being finished and enhanced by European Sherry casks, to deliver a sweet whisky with a subtle smoke. One of the first expressions to be revealed is the Jura 28 Year Old, a new permanent expression, which will be available annually in limited quantities in global travel retail. This super aged malt whisky embodies the ingenuity of Jura’s whisky makers through the years. This characterful single malt is matured in freshly emptied American White Oak, ex-Bourbon barrels and sits patiently for many years, protected from the island elements. It develops a sweetness with a touch of peat, before being finished in aged Amoroso sherry butts, revealing a deep aroma and flavour, with notes of lemon and vanilla on the nose and coffee, almond and fruit to taste. Bottled at 47% ABV, non-chill filtered and natural colour, this release is available as a travel retail exclusive with an RSP of £399. The bottle is packaged in an eye-catching display case, making it a welcome addition for collectors and whisky fans alike. Gregg Glass, Whisky Maker & Blender said: “Time has made Jura the island it is today, and our Prestige Range is a fitting way to celebrate our rich heritage, and the role the distillery has played on our island home throughout the years. “This 28 Year Old expression has been created with the changing landscape of Jura in mind. With flavours of coffee, pineapple, almond and fruit cake, it is the liquid embodiment of a unique moment in time. We can’t wait to share these stories with our growing, global community” Jura 28 Year Old will be available in duty free retailers globally from late December 2018, including select World Duty Free ‘World of Whiskies’ stores, RSP £399. ENDS

December 12, 2018

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