INVU starts its journey into the Middle East

As of October 1st, INVU sunglasses will have its first listing in the Middle East on Oman Air. Having already proved to be popular on many other airlines, INVU B1612a has been listed on the Middle Eastern carrier. Says SEG director travel retail international markets Rebecca Harwood Lincoln: “The Middle East is an important part of our travel retail strategy; it’s full of opportunities and we are confident the region will react positively to our products. We are delighted to have Oman Air as a new customer, and look forward to collaborating with them over the years to come.” Abbas Sherwala, Inflight Duty Free Manager added “We are continuingly looking for products that are on-trend and meet the requirements of our customers – great quality and impulsive price points - working with INVU gives us just that.”

September 27, 2016

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